Brandwave

Public relations agencies:Which are searched most?

In August 2026, Edelman was the most searched among public relations agencies worldwide, with an estimated 40.5K branded searches and 37.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Edelman37.8%
  2. BCW30.9%
  3. Weber Shandwick13.8%
  4. FleishmanHillard Aotearoa11.3%
  5. Golin6.2%

Follow public relations agencies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the agencies brands hire for public relations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among public relations agencies worldwide, by month

Share of Search by month for Edelman, BCW, Weber Shandwick, FleishmanHillard Aotearoa, Golin. The figures are in the table below the chart.

View monthly share of search table
MonthEdelmanBCWWeber ShandwickFleishmanHillard AotearoaGolin
Oct 202545.9%20.6%16.8%9.2%7.5%
Nov 202541.6%22.8%18.7%10.2%6.8%
Dec 202540.9%27.4%15%10%6.7%
Jan 202644.4%24.3%13.3%10.9%7.3%
Feb 202644.4%24.3%13.3%10.9%7.3%
Mar 202639.5%26.4%14.4%11.8%7.9%
Apr 202645.2%24.7%13.5%9.1%7.4%
May 202640.9%27.4%15%10%6.7%
Jun 202636.9%36.9%11%9.1%6%
Jul 202636%36%13.2%8.9%5.9%
Aug 202637.8%30.9%13.8%11.3%6.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Edelman

    37.8%

    Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.BCW

    30.9%

    Moved from 1st to 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.2 points.

  3. Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. Held 4th. 12.2K estimated branded searches, +22.1% vs prior month. Share +2.5 points.

  5. 5.Golin

    6.2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among public relations agencies worldwide?

In August 2026, Edelman was the most searched among public relations agencies worldwide, with an estimated 40.5K branded searches and 37.8% estimated Share of Search within this set. BCW is in 2nd place, 6.9 percentage points behind at 30.9% Share of Search.

Global public relations agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Edelman45.9% → 37.8%45.9%Oct 202536%Jul 20261st
BCW20.6% → 30.9%36.9%Jun 202620.6%Oct 20252nd
Weber Shandwick16.8% → 13.8%18.7%Nov 202511%Jun 20263rd
FleishmanHillard Aotearoa9.2% → 11.3%11.8%Mar 20268.9%Jul 20264th
Golin7.5% → 6.2%7.9%Mar 20265.9%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide decreased from 45.9% to 37.8%.
  • Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide increased from 20.6% to 30.9%.
  • Across the 11 months ending August 2026, Weber Shandwick’s estimated Share of Search among public relations agencies worldwide decreased from 16.8% to 13.8%.
  • Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among public relations agencies worldwide increased from 9.2% to 11.3%.
  • Across the 11 months ending August 2026, Golin’s estimated Share of Search among public relations agencies worldwide decreased from 7.5% to 6.2%.
  • Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide peaked at 45.9% in October 2025 and was lowest at 36% in July 2026.
  • Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide peaked at 36.9% in June 2026 and was lowest at 20.6% in October 2025.
  • Across the 11 months ending August 2026, Weber Shandwick’s estimated Share of Search among public relations agencies worldwide peaked at 18.7% in November 2025 and was lowest at 11% in June 2026.
  • Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among public relations agencies worldwide peaked at 11.8% in March 2026 and was lowest at 8.9% in July 2026.
  • Across the 11 months ending August 2026, Golin’s estimated Share of Search among public relations agencies worldwide peaked at 7.9% in March 2026 and was lowest at 5.9% in July 2026.

How did search popularity change for public relations agencies worldwide in August 2026?

  1. In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.

  2. In August 2026, FleishmanHillard Aotearoa gained estimated Share of Search among public relations agencies worldwide, from 8.9% to 11.3%.

  3. In August 2026, Weber Shandwick gained estimated Share of Search among public relations agencies worldwide, from 13.2% to 13.8%.

  4. In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.

  5. Estimated monthly branded searches for Golin worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.