Edelman vs Golin:Which is searched more?
In August 2026, Edelman had more branded searches than Golin among public relations agencies worldwide. Edelman was estimated to have 40.5K branded searches compared to Golin’s 6.6K, and held a 37.8% Share of Search versus Golin’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Edelman or Golin?
Compare the agencies brands hire for public relations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Edelman, Golin. The figures are in the table below the chart.
View monthly share of search table
| Month | Edelman | Golin |
|---|---|---|
| Oct 2025 | 45.9% | 7.5% |
| Nov 2025 | 41.6% | 6.8% |
| Dec 2025 | 40.9% | 6.7% |
| Jan 2026 | 44.4% | 7.3% |
| Feb 2026 | 44.4% | 7.3% |
| Mar 2026 | 39.5% | 7.9% |
| Apr 2026 | 45.2% | 7.4% |
| May 2026 | 40.9% | 6.7% |
| Jun 2026 | 36.9% | 6% |
| Jul 2026 | 36% | 5.9% |
| Aug 2026 | 37.8% | 6.2% |
| Sep 2026 | — | — |
How has the Edelman and Golin comparison changed over the last 12 months?
3 findings
- Edelman was ahead of Golin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide moved from 45.9% to 37.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 11 months ending August 2026, Golin’s estimated Share of Search among public relations agencies worldwide moved from 7.5% to 6.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for public relations agencies worldwide in August 2026?
2 changes
In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
Estimated monthly branded searches for Golin worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Edelman’s and Golin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.