How popular isEdelman in search?
In August 2026, there were an estimated 40.5K branded searches for Edelman worldwide which is down 33.1% over the last 11 months. Edelman holds 37.8% estimated Share of Search among public relations agencies worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Edelman37.8%
BCW30.9%
Weber Shandwick13.8%- FleishmanHillard Aotearoa11.3%
Golin6.2%
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Which public relations agencies compete with Edelman?
Share of Search by month for Edelman, BCW, Weber Shandwick, FleishmanHillard Aotearoa, Golin. The figures are in the table below the chart.
View monthly share of search table
| Month | Edelman | BCW | Weber Shandwick | FleishmanHillard Aotearoa | Golin |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 20.6% | 16.8% | 9.2% | 7.5% |
| Nov 2025 | 41.6% | 22.8% | 18.7% | 10.2% | 6.8% |
| Dec 2025 | 40.9% | 27.4% | 15% | 10% | 6.7% |
| Jan 2026 | 44.4% | 24.3% | 13.3% | 10.9% | 7.3% |
| Feb 2026 | 44.4% | 24.3% | 13.3% | 10.9% | 7.3% |
| Mar 2026 | 39.5% | 26.4% | 14.4% | 11.8% | 7.9% |
| Apr 2026 | 45.2% | 24.7% | 13.5% | 9.1% | 7.4% |
| May 2026 | 40.9% | 27.4% | 15% | 10% | 6.7% |
| Jun 2026 | 36.9% | 36.9% | 11% | 9.1% | 6% |
| Jul 2026 | 36% | 36% | 13.2% | 8.9% | 5.9% |
| Aug 2026 | 37.8% | 30.9% | 13.8% | 11.3% | 6.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.8% | 40.5K | 0% | +1.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.9% | 33.1K | -18.3% | -5.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.8% | 14.8K | 0% | +0.6 points | |
| 4, held 4th | 11.3% | 12.2K | +22.1% | +2.5 points | |
| 5, held 5th | 6.2% | 6.6K | 0% | +0.3 points |
1.
Edelman37.8%
Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
BCW30.9%
Moved from 1st to 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.2 points.
13.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
11.3%
Held 4th. 12.2K estimated branded searches, +22.1% vs prior month. Share +2.5 points.
5.
Golin6.2%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Edelman and its closest rivals
Every comparison with Edelman
4 comparisons
How has branded search demand for Edelman changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Edelman worldwide fell from 60.5K to 40.5K.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide decreased from 45.9% to 37.8%.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide peaked at 45.9% in October 2025 and was lowest at 36% in July 2026.
How did search popularity change for public relations agencies worldwide in August 2026?
5 changes
In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
In August 2026, FleishmanHillard Aotearoa gained estimated Share of Search among public relations agencies worldwide, from 8.9% to 11.3%.
In August 2026, Weber Shandwick gained estimated Share of Search among public relations agencies worldwide, from 13.2% to 13.8%.
In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.
Estimated monthly branded searches for Golin worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How is Edelman measured?
Brandwave collects information about searches that people make online using Edelman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- edelman
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