Edelman vs FleishmanHillard Aotearoa:Which is searched more?
In August 2026, Edelman had more branded searches than FleishmanHillard Aotearoa among public relations agencies worldwide. Edelman was estimated to have 40.5K branded searches compared to FleishmanHillard Aotearoa’s 12.2K, and held a 37.8% Share of Search versus FleishmanHillard Aotearoa’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Edelman or FleishmanHillard Aotearoa?
Compare the agencies brands hire for public relations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Edelman, FleishmanHillard Aotearoa. The figures are in the table below the chart.
View monthly share of search table
| Month | Edelman | FleishmanHillard Aotearoa |
|---|---|---|
| Oct 2025 | 45.9% | 9.2% |
| Nov 2025 | 41.6% | 10.2% |
| Dec 2025 | 40.9% | 10% |
| Jan 2026 | 44.4% | 10.9% |
| Feb 2026 | 44.4% | 10.9% |
| Mar 2026 | 39.5% | 11.8% |
| Apr 2026 | 45.2% | 9.1% |
| May 2026 | 40.9% | 10% |
| Jun 2026 | 36.9% | 9.1% |
| Jul 2026 | 36% | 8.9% |
| Aug 2026 | 37.8% | 11.3% |
| Sep 2026 | — | — |
How has the Edelman and FleishmanHillard Aotearoa comparison changed over the last 12 months?
3 findings
- Edelman was ahead of FleishmanHillard Aotearoa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide moved from 45.9% to 37.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among public relations agencies worldwide moved from 9.2% to 11.3%, and its estimated monthly branded searches moved from 12.1K to 12.2K.
How did search popularity change for public relations agencies worldwide in August 2026?
2 changes
In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
In August 2026, FleishmanHillard Aotearoa gained estimated Share of Search among public relations agencies worldwide, from 8.9% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Edelman’s and FleishmanHillard Aotearoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edelman
1 branded search term
- edelman
FleishmanHillard Aotearoa
2 branded search terms
- fleishmanhillard
- fleishmanhillard aotearoa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.