BCW vs Edelman:Which is searched more?
In August 2026, Edelman had more branded searches than BCW among public relations agencies worldwide. Edelman was estimated to have 40.5K branded searches compared to BCW’s 33.1K, and held a 37.8% Share of Search versus BCW’s 30.9%. These are worldwide searches for English-language branded terms.
Follow BCW vs Edelman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BCW or Edelman?
Compare the agencies brands hire for public relations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Edelman, BCW. The figures are in the table below the chart.
View monthly share of search table
| Month | Edelman | BCW |
|---|---|---|
| Oct 2025 | 45.9% | 20.6% |
| Nov 2025 | 41.6% | 22.8% |
| Dec 2025 | 40.9% | 27.4% |
| Jan 2026 | 44.4% | 24.3% |
| Feb 2026 | 44.4% | 24.3% |
| Mar 2026 | 39.5% | 26.4% |
| Apr 2026 | 45.2% | 24.7% |
| May 2026 | 40.9% | 27.4% |
| Jun 2026 | 36.9% | 36.9% |
| Jul 2026 | 36% | 36% |
| Aug 2026 | 37.8% | 30.9% |
| Sep 2026 | — | — |
How has the BCW and Edelman comparison changed over the last 12 months?
3 findings
- Edelman was ahead of BCW in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide moved from 20.6% to 30.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide moved from 45.9% to 37.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for public relations agencies worldwide in August 2026?
2 changes
In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.
How each brand is measured
Brandwave collects information about searches that people make online using BCW’s and Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.