BCW vs FleishmanHillard Aotearoa:Which is searched more?

Name: BCW vs FleishmanHillard Aotearoa: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, BCW had more branded searches than FleishmanHillard Aotearoa among public relations agencies worldwide. BCW was estimated to have 33.1K branded searches compared to FleishmanHillard Aotearoa’s 12.2K, and held a 30.9% Share of Search versus FleishmanHillard Aotearoa’s 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among public relations agencies worldwide in August 2026Which is more popular in search, BCW or FleishmanHillard Aotearoa?

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Which is more popular in search, BCW or FleishmanHillard Aotearoa?

Compare the agencies brands hire for public relations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BCW and FleishmanHillard Aotearoa among public relations agencies worldwide, by month

Month	BCW	FleishmanHillard Aotearoa
Oct 2025	20.6%	9.2%
Nov 2025	22.8%	10.2%
Dec 2025	27.4%	10%
Jan 2026	24.3%	10.9%
Feb 2026	24.3%	10.9%
Mar 2026	26.4%	11.8%
Apr 2026	24.7%	9.1%
May 2026	27.4%	10%
Jun 2026	36.9%	9.1%
Jul 2026	36%	8.9%
Aug 2026	30.9%	11.3%
Sep 2026	—	—

How has the BCW and FleishmanHillard Aotearoa comparison changed over the last 12 months?

3 findings

BCW was ahead of FleishmanHillard Aotearoa in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide moved from 20.6% to 30.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among public relations agencies worldwide moved from 9.2% to 11.3%, and its estimated monthly branded searches moved from 12.1K to 12.2K.

How did search popularity change for public relations agencies worldwide in August 2026?

3 changes

In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
In August 2026, FleishmanHillard Aotearoa gained estimated Share of Search among public relations agencies worldwide, from 8.9% to 11.3%.
In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.

How each brand is measured

Brandwave collects information about searches that people make online using BCW’s and FleishmanHillard Aotearoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.