BCW vs Weber Shandwick:Which is searched more?
In August 2026, BCW had more branded searches than Weber Shandwick among public relations agencies worldwide. BCW was estimated to have 33.1K branded searches compared to Weber Shandwick’s 14.8K, and held a 30.9% Share of Search versus Weber Shandwick’s 13.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BCW or Weber Shandwick?
Compare the agencies brands hire for public relations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BCW, Weber Shandwick. The figures are in the table below the chart.
View monthly share of search table
| Month | BCW | Weber Shandwick |
|---|---|---|
| Oct 2025 | 20.6% | 16.8% |
| Nov 2025 | 22.8% | 18.7% |
| Dec 2025 | 27.4% | 15% |
| Jan 2026 | 24.3% | 13.3% |
| Feb 2026 | 24.3% | 13.3% |
| Mar 2026 | 26.4% | 14.4% |
| Apr 2026 | 24.7% | 13.5% |
| May 2026 | 27.4% | 15% |
| Jun 2026 | 36.9% | 11% |
| Jul 2026 | 36% | 13.2% |
| Aug 2026 | 30.9% | 13.8% |
| Sep 2026 | — | — |
How has the BCW and Weber Shandwick comparison changed over the last 12 months?
3 findings
- BCW was ahead of Weber Shandwick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide moved from 20.6% to 30.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Weber Shandwick’s estimated Share of Search among public relations agencies worldwide moved from 16.8% to 13.8%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for public relations agencies worldwide in August 2026?
3 changes
In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
In August 2026, Weber Shandwick gained estimated Share of Search among public relations agencies worldwide, from 13.2% to 13.8%.
In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.
How each brand is measured
Brandwave collects information about searches that people make online using BCW’s and Weber Shandwick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BCW
1 branded search term
- bcw
Weber Shandwick
1 branded search term
- weber shandwick
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.