Blackstone vs Napoleon:Which is more popular?
In September 2026, Blackstone had more branded searches than Napoleon among portable grill brands worldwide. Blackstone had about 165,000 branded searches, while Napoleon had 109,000. Blackstone made up 11.1% of all portable grill brand searches we track, and Napoleon accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about portable grill brands, Blackstone appeared in two of the five answers and Napoleon in one. Blackstone was mentioned before Napoleon in two out of three answers that named either.
Who do people search for more?
Blackstone, about 52% more searches than Napoleon
Who does AI mention more?
Blackstone, mentioned in 2 of 5 answers, Napoleon in 1
Who does AI recommend more?
Blackstone, named ahead of Napoleon in 2 of 3 answers
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Top portable grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackstone was listed before Napoleon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blackstone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable grill brands
5 answers
Asked ChatGPT
“Which portable grill brand should I buy?”
Asked ChatGPT
“What are the best portable grill brands?”
Asked ChatGPT
“What's the best portable grill brand for camping trips?”
Searched Google, AI Overview
“portable gas grill”
Searched Google, AI Overview
“small outdoor grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blackstone or Napoleon more popular in search?
This chart shows how often people search Google for Blackstone and Napoleon by name. Each line represents a brand's share of searches for all seven portable grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackstone, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Coleman | Blackstone | Cuisinart | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 16.5% | 11.1% | 13.5% | 5.8% | 5.3% | 6.1% |
| Nov 2025 | 39.8% | 12.9% | 10.5% | 15.8% | 5.1% | 7.2% | 8.7% |
| Dec 2025 | 38.1% | 13.5% | 11.1% | 16.6% | 4.4% | 7.3% | 9.1% |
| Jan 2026 | 40.2% | 16% | 10.7% | 16% | 5.2% | 4.9% | 7.1% |
| Feb 2026 | 45.2% | 14.4% | 9.7% | 11.8% | 7.2% | 5.4% | 6.5% |
| Mar 2026 | 46% | 11.6% | 11.6% | 9.4% | 11% | 5.3% | 5.2% |
| Apr 2026 | 50.4% | 9% | 11.1% | 6.1% | 13.5% | 5% | 5% |
| May 2026 | 49.2% | 7.8% | 14.2% | 6.3% | 12.6% | 4.7% | 5.2% |
| Jun 2026 | 44.3% | 9.8% | 14.6% | 6.5% | 12.3% | 6% | 6.5% |
| Jul 2026 | 44.9% | 10.9% | 13.4% | 8.9% | 11.5% | 5.5% | 4.9% |
| Aug 2026 | 46.4% | 12.8% | 10.4% | 10.4% | 9.3% | 5% | 5.7% |
| Sep 2026 | 44.9% | 13.5% | 11.1% | 11.1% | 7.3% | 6.2% | 6.1% |
How has the Blackstone and Napoleon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Napoleon took it in April 2026, Blackstone took it in May 2026.
- Across the 12 months ending September 2026, Blackstone’s share of searches among portable grill brands worldwide held steady at 11.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands worldwide moved from 5.8% to 7.3%, and its estimated monthly branded searches moved from 86.2K to 109K.
How did search popularity change for portable grill brands worldwide in September 2026?
2 changes
In September 2026, Blackstone gained share of searches among portable grill brands worldwide, from 10.4% to 11.1%.
In September 2026, Napoleon lost share of searches among portable grill brands worldwide, from 9.3% to 7.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Blackstone’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackstone
1 branded search term
- blackstone griddle
Napoleon
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
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