Pilates reformer brands:Which are most popular?
In September 2026, Merrithew was the most searched pilates reformer brand worldwide, accounting for 27.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Balanced Body showed up in every answer. Balanced Body was recommended most often, coming first in three out of four responses.
MerrithewShare of searches 27.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Balanced BodyShare of searches 20.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
- Align-PilatesShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
BASI PilatesShare of searches 14.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
AeroPilatesShare of searches 10.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top pilates reformer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Balanced Body appeared every time. Balanced Body was recommended most often, coming first in three out of four answers. Merrithew was second, and Align-Pilates and AeroPilates tied for third. BASI Pilates, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pilates reformer brands
4 answers
Asked ChatGPT
“Which pilates reformer should I buy?”
Asked ChatGPT
“What are the best pilates reformer brands?”
Asked ChatGPT
“What's the best pilates reformer for home use?”
Searched Google, AI Overview
“pilates reformer for home”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best pilates reformer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which pilates reformer brands do people search for most?
This chart shows how often people search Google for each pilates reformer brand by name. Each line represents a brand's share of searches for all seven pilates reformer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Merrithew, Balanced Body, Align-Pilates, BASI Pilates, AeroPilates, Elina Pilates, Peak Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrithew | Balanced Body | Align-Pilates | BASI Pilates | AeroPilates | Elina Pilates | Peak Pilates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 21.6% | 15.8% | 12.9% | 13.4% | 4.7% | 7.1% |
| Nov 2025 | 25.8% | 24.5% | 15.4% | 10.3% | 12.5% | 4.6% | 6.9% |
| Dec 2025 | 23.3% | 27.1% | 14% | 11.4% | 13.8% | 4.2% | 6.2% |
| Jan 2026 | 21.9% | 27.6% | 14.2% | 11.6% | 14.1% | 4.2% | 6.3% |
| Feb 2026 | 21.5% | 30.6% | 13.9% | 11.4% | 11.3% | 5.1% | 6.2% |
| Mar 2026 | 24.3% | 24.3% | 14.5% | 11.9% | 13.3% | 5.3% | 6.5% |
| Apr 2026 | 22.9% | 27.5% | 14.8% | 12.1% | 12% | 5.4% | 5.4% |
| May 2026 | 24.2% | 24.8% | 12.8% | 12.8% | 14% | 5.7% | 5.7% |
| Jun 2026 | 26.4% | 24% | 15.8% | 12.9% | 10.5% | 4.7% | 5.8% |
| Jul 2026 | 21.9% | 33.3% | 12.4% | 12.4% | 10% | 4.5% | 5.5% |
| Aug 2026 | 26.4% | 23.2% | 13.9% | 13.9% | 11.3% | 5.1% | 6.2% |
| Sep 2026 | 27.1% | 20.7% | 14.3% | 14.3% | 10.7% | 6.4% | 6.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.1% | 22.9K | 0% | +0.8 points | |
| 2, held 2nd | 20.7% | 17.5K | -13.4% | -2.5 points | |
| 3, held 3rd | 14.3% | 12.1K | 0% | +0.4 points | |
| 4, held 4th | 14.3% | 12.1K | 0% | +0.4 points | |
| 5, held 5th | 10.7% | 9K | -8.2% | -0.6 points | |
| 6, moved from 7th to 6th | 6.4% | 5.4K | +22.7% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 6.4% | 5.4K | 0% | +0.2 pointsmoved from 6th to 7th |
27.1%
Held 1st. 22.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
20.7%
Held 2nd. 17.5K estimated branded searches, -13.4% vs prior month. Share -2.5 points.
14.3%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
14.3%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.7%
Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.6 points.
6.4%
Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
6.4%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among pilates reformer brands worldwide?
7 brands
In September 2026, Merrithew was the most searched among pilates reformer brands worldwide, with an estimated 22.9K branded searches, 27.1% of all searches for the seven we track. Balanced Body is in 2nd place, 6.4 percentage points behind at 20.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Merrithew | 24.5% → 27.1% | 27.1%Sep 2026 | 21.5%Feb 2026 | 1st |
| Balanced Body | 21.6% → 20.7% | 33.3%Jul 2026 | 20.7%Sep 2026 | 2nd |
| Align-Pilates | 15.8% → 14.3% | 15.8%Oct 2025 | 12.4%Jul 2026 | 3rd |
| BASI Pilates | 12.9% → 14.3% | 14.3%Sep 2026 | 10.3%Nov 2025 | 5th → 4th |
| AeroPilates | 13.4% → 10.7% | 14.1%Jan 2026 | 10%Jul 2026 | 4th → 5th |
| Elina Pilates | 4.7% → 6.4% | 6.4%Sep 2026 | 4.2%Dec 2025 | 7th → 6th |
| Peak Pilates | 7.1% → 6.4% | 7.1%Oct 2025 | 5.4%Apr 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide increased from 24.5% to 27.1%.
- Across the 12 months ending September 2026, Balanced Body’s share of searches among pilates reformer brands worldwide decreased from 21.6% to 20.7%.
- Across the 12 months ending September 2026, Align-Pilates’ share of searches among pilates reformer brands worldwide decreased from 15.8% to 14.3%.
- Across the 12 months ending September 2026, BASI Pilates’ share of searches among pilates reformer brands worldwide increased from 12.9% to 14.3%.
- Across the 12 months ending September 2026, AeroPilates’ share of searches among pilates reformer brands worldwide decreased from 13.4% to 10.7%.
- Across the 12 months ending September 2026, Elina Pilates’ share of searches among pilates reformer brands worldwide increased from 4.7% to 6.4%.
- Across the 12 months ending September 2026, Peak Pilates’ share of searches among pilates reformer brands worldwide decreased from 7.1% to 6.4%.
- Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide peaked at 27.1% in September 2026 and was lowest at 21.5% in February 2026.
- Across the 12 months ending September 2026, Balanced Body’s share of searches among pilates reformer brands worldwide peaked at 33.3% in July 2026 and was lowest at 20.7% in September 2026.
- Across the 12 months ending September 2026, Align-Pilates’ share of searches among pilates reformer brands worldwide peaked at 15.8% in October 2025 and was lowest at 12.4% in July 2026.
- Across the 12 months ending September 2026, BASI Pilates’ share of searches among pilates reformer brands worldwide peaked at 14.3% in September 2026 and was lowest at 10.3% in November 2025.
- Across the 12 months ending September 2026, AeroPilates’ share of searches among pilates reformer brands worldwide peaked at 14.1% in January 2026 and was lowest at 10% in July 2026.
- Across the 12 months ending September 2026, Elina Pilates’ share of searches among pilates reformer brands worldwide peaked at 6.4% in September 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, Peak Pilates’ share of searches among pilates reformer brands worldwide peaked at 7.1% in October 2025 and was lowest at 5.4% in April 2026.
- Across the 12 months ending September 2026, BASI Pilates rose from 5th to 4th among pilates reformer brands worldwide.
- Across the 12 months ending September 2026, AeroPilates fell from 4th to 5th among pilates reformer brands worldwide.
- Across the 12 months ending September 2026, Elina Pilates rose from 7th to 6th among pilates reformer brands worldwide.
- Across the 12 months ending September 2026, Peak Pilates fell from 6th to 7th among pilates reformer brands worldwide.
How did search popularity change for pilates reformer brands worldwide in September 2026?
6 changes
In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches.
In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.
In September 2026, Balanced Body lost share of searches among pilates reformer brands worldwide, from 23.2% to 20.7%.
In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.
Estimated monthly branded searches for Align-Pilates worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Peak Pilates worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Compare popularity between leading brands
- Merrithew vs Balanced Body: compare popularity
- Merrithew vs Align-Pilates: compare popularity
- Merrithew vs BASI Pilates: compare popularity
- Merrithew vs AeroPilates: compare popularity
- Balanced Body vs Align-Pilates: compare popularity
- Balanced Body vs BASI Pilates: compare popularity
- Balanced Body vs AeroPilates: compare popularity
- Align-Pilates vs BASI Pilates: compare popularity
- Align-Pilates vs AeroPilates: compare popularity
- BASI Pilates vs AeroPilates: compare popularity
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