Brandwave

AeroPilates vs Merrithew:Which is more popular?

In September 2026, Merrithew had more branded searches than AeroPilates among pilates reformer brands worldwide. Merrithew had about 22,900 branded searches, while AeroPilates had 9,000. Merrithew made up 27.1% of all pilates reformer brand searches we track, and AeroPilates accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about pilates reformer brands, AeroPilates and Merrithew each appeared in three of the four answers. Merrithew was mentioned before AeroPilates in three out of four answers.

Among pilates reformer brands worldwide in September 2026

Who do people search for more?

Merrithew, about 3 searches for every 1 for AeroPilates

Merrithew 22.9K searchesAeroPilates 9K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

AeroPilates in 3 of 4Merrithew in 3 of 4

Who does AI recommend more?

Merrithew, named ahead of AeroPilates in 3 of 4 answers

Merrithew first in 3AeroPilates first in 1

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Top pilates reformer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AeroPilates was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Merrithew was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Merrithew was listed before AeroPilates in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balanced Body1st
  2. Merrithew2nd
  3. Align-Pilates3rd
  4. AeroPilates3rd
  5. Peak Pilates5th
  6. Elina Pilates6th
  7. BASI Pilates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates reformer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is AeroPilates or Merrithew more popular in search?

This chart shows how often people search Google for AeroPilates and Merrithew by name. Each line represents a brand's share of searches for all seven pilates reformer brands we track, month by month, from English-language searches worldwide.

AeroPilates and Merrithew among pilates reformer brands worldwide, by month

Share of searches by month for Merrithew, AeroPilates. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrithewBalanced BodyAlign-PilatesBASI PilatesAeroPilatesElina PilatesPeak Pilates
Oct 202524.5%21.6%15.8%12.9%13.4%4.7%7.1%
Nov 202525.8%24.5%15.4%10.3%12.5%4.6%6.9%
Dec 202523.3%27.1%14%11.4%13.8%4.2%6.2%
Jan 202621.9%27.6%14.2%11.6%14.1%4.2%6.3%
Feb 202621.5%30.6%13.9%11.4%11.3%5.1%6.2%
Mar 202624.3%24.3%14.5%11.9%13.3%5.3%6.5%
Apr 202622.9%27.5%14.8%12.1%12%5.4%5.4%
May 202624.2%24.8%12.8%12.8%14%5.7%5.7%
Jun 202626.4%24%15.8%12.9%10.5%4.7%5.8%
Jul 202621.9%33.3%12.4%12.4%10%4.5%5.5%
Aug 202626.4%23.2%13.9%13.9%11.3%5.1%6.2%
Sep 202627.1%20.7%14.3%14.3%10.7%6.4%6.4%

How has the AeroPilates and Merrithew comparison changed over the last 12 months?

3 findings

How did search popularity change for pilates reformer brands worldwide in September 2026?

2 changes
  1. In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.

  2. In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AeroPilates’ and Merrithew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AeroPilates

2 branded search terms

  • aeropilates
  • aeropilates reformer

Merrithew

2 branded search terms

  • merrithew
  • stott pilates

How the Brand Demand Index is measured

Other head-to-heads among pilates reformer brands

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