Brandwave

How popular isMerrithew?

In September 2026, people searched for Merrithew by name about 22,900 times worldwide, about the same as the previous year. These searches made up 27.1% of all global pilates reformer brand searches, placing Merrithew first out of seven brands. When we asked both ChatGPT and Google AI Overviews about pilates reformer brands, Merrithew appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Merrithew is the most searched of 7 competitors and the second most recommended in AI answers.

  1. MerrithewShare of searches 27.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Balanced BodyShare of searches 20.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Align-PilatesShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. BASI PilatesShare of searches 14.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. AeroPilatesShare of searches 10.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top pilates reformer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Merrithew was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Merrithew is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balanced Body1st
  2. Merrithew2nd
  3. Align-Pilates3rd
  4. AeroPilates3rd
  5. Peak Pilates5th
  6. Elina Pilates6th
  7. BASI Pilates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates reformer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pilates reformer brands compete with Merrithew?

Merrithew against pilates reformer brands worldwide, by month

Share of searches by month for Merrithew, Balanced Body, Align-Pilates, BASI Pilates, AeroPilates, Elina Pilates, Peak Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrithewBalanced BodyAlign-PilatesBASI PilatesAeroPilatesElina PilatesPeak Pilates
Oct 202524.5%21.6%15.8%12.9%13.4%4.7%7.1%
Nov 202525.8%24.5%15.4%10.3%12.5%4.6%6.9%
Dec 202523.3%27.1%14%11.4%13.8%4.2%6.2%
Jan 202621.9%27.6%14.2%11.6%14.1%4.2%6.3%
Feb 202621.5%30.6%13.9%11.4%11.3%5.1%6.2%
Mar 202624.3%24.3%14.5%11.9%13.3%5.3%6.5%
Apr 202622.9%27.5%14.8%12.1%12%5.4%5.4%
May 202624.2%24.8%12.8%12.8%14%5.7%5.7%
Jun 202626.4%24%15.8%12.9%10.5%4.7%5.8%
Jul 202621.9%33.3%12.4%12.4%10%4.5%5.5%
Aug 202626.4%23.2%13.9%13.9%11.3%5.1%6.2%
Sep 202627.1%20.7%14.3%14.3%10.7%6.4%6.4%

  1. 1.Merrithew

    27.1%

    Held 1st. 22.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Balanced Body

    20.7%

    Held 2nd. 17.5K estimated branded searches, -13.4% vs prior month. Share -2.5 points.

  3. 3.Align-Pilates

    14.3%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.BASI Pilates

    14.3%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.AeroPilates

    10.7%

    Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

  6. 6.Elina Pilates

    6.4%

    Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  7. 7.Peak Pilates

    6.4%

    Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Merrithew and its closest rivals

Every comparison with Merrithew

6 comparisons

How has branded search demand for Merrithew changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merrithew worldwide held steady at 22.9K.
  • Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide increased from 24.5% to 27.1%.
  • Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide peaked at 27.1% in September 2026 and was lowest at 21.5% in February 2026.

How did search popularity change for pilates reformer brands worldwide in September 2026?

6 changes

  1. In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches.

  2. In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.

  3. In September 2026, Balanced Body lost share of searches among pilates reformer brands worldwide, from 23.2% to 20.7%.

  4. In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.

  5. Estimated monthly branded searches for Align-Pilates worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Peak Pilates worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Merrithew’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Merrithew’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merrithew
  • stott pilates

Do you work for Merrithew? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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