Brandwave

How popular isAlign-Pilates?

In September 2026, people searched for Align-Pilates by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 14.3% of all global pilates reformer brand searches, placing Align-Pilates third out of seven brands. When we asked both ChatGPT and Google AI Overviews about pilates reformer brands, Align-Pilates appeared in two of the four answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Align-Pilates is the third most searched of 7 competitors and the joint third most recommended in AI answers.

  1. MerrithewShare of searches 27.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Balanced BodyShare of searches 20.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Align-PilatesShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. BASI PilatesShare of searches 14.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. AeroPilatesShare of searches 10.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+2 more

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Top pilates reformer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Align-Pilates was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Align-Pilates is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balanced Body1st
  2. Merrithew2nd
  3. Align-Pilates3rd
  4. AeroPilates3rd
  5. Peak Pilates5th
  6. Elina Pilates6th
  7. BASI Pilates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates reformer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pilates reformer brands compete with Align-Pilates?

Align-Pilates against pilates reformer brands worldwide, by month

Share of searches by month for Merrithew, Balanced Body, Align-Pilates, BASI Pilates, AeroPilates, Elina Pilates, Peak Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrithewBalanced BodyAlign-PilatesBASI PilatesAeroPilatesElina PilatesPeak Pilates
Oct 202524.5%21.6%15.8%12.9%13.4%4.7%7.1%
Nov 202525.8%24.5%15.4%10.3%12.5%4.6%6.9%
Dec 202523.3%27.1%14%11.4%13.8%4.2%6.2%
Jan 202621.9%27.6%14.2%11.6%14.1%4.2%6.3%
Feb 202621.5%30.6%13.9%11.4%11.3%5.1%6.2%
Mar 202624.3%24.3%14.5%11.9%13.3%5.3%6.5%
Apr 202622.9%27.5%14.8%12.1%12%5.4%5.4%
May 202624.2%24.8%12.8%12.8%14%5.7%5.7%
Jun 202626.4%24%15.8%12.9%10.5%4.7%5.8%
Jul 202621.9%33.3%12.4%12.4%10%4.5%5.5%
Aug 202626.4%23.2%13.9%13.9%11.3%5.1%6.2%
Sep 202627.1%20.7%14.3%14.3%10.7%6.4%6.4%
  1. 1.Merrithew

    27.1%

    Held 1st. 22.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Balanced Body

    20.7%

    Held 2nd. 17.5K estimated branded searches, -13.4% vs prior month. Share -2.5 points.

  3. Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

  6. Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  7. Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Align-Pilates and its closest rivals

Every comparison with Align-Pilates

6 comparisons

How has branded search demand for Align-Pilates changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Align-Pilates worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Align-Pilates’ share of searches among pilates reformer brands worldwide decreased from 15.8% to 14.3%.
  • Across the 12 months ending September 2026, Align-Pilates’ share of searches among pilates reformer brands worldwide peaked at 15.8% in October 2025 and was lowest at 12.4% in July 2026.

How did search popularity change for pilates reformer brands worldwide in September 2026?

6 changes
  1. In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches.

  2. In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.

  3. In September 2026, Balanced Body lost share of searches among pilates reformer brands worldwide, from 23.2% to 20.7%.

  4. In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.

  5. Estimated monthly branded searches for Align-Pilates worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Peak Pilates worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Align-Pilates’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Align-Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • align pilates

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How the Brand Demand Index is measured

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Is Align-Pilates your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.