Elina Pilates vs Merrithew:Which is more popular?
In September 2026, Merrithew had more branded searches than Elina Pilates among pilates reformer brands worldwide. Merrithew had about 22,900 branded searches, while Elina Pilates had 5,400. Merrithew made up 27.1% of all pilates reformer brand searches we track, and Elina Pilates accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about pilates reformer brands, Merrithew appeared in three of the four answers and Elina Pilates in one. Merrithew was mentioned before Elina Pilates in every answer that named either.
Who do people search for more?
Merrithew, about 4 searches for every 1 for Elina Pilates
Who does AI mention more?
Merrithew, mentioned in 3 of 4 answers, Elina Pilates in 1
Who does AI recommend more?
Merrithew, named ahead of Elina Pilates in 3 of 3 answers
Follow Elina Pilates vs Merrithew and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pilates reformer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Merrithew was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Elina Pilates was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Merrithew was listed before Elina Pilates in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pilates reformer brands
4 answers
Asked ChatGPT
“Which pilates reformer should I buy?”
Asked ChatGPT
“What are the best pilates reformer brands?”
Asked ChatGPT
“What's the best pilates reformer for home use?”
Searched Google, AI Overview
“pilates reformer for home”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best pilates reformer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Elina Pilates or Merrithew more popular in search?
This chart shows how often people search Google for Elina Pilates and Merrithew by name. Each line represents a brand's share of searches for all seven pilates reformer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Merrithew, Elina Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrithew | Balanced Body | Align-Pilates | BASI Pilates | AeroPilates | Elina Pilates | Peak Pilates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 21.6% | 15.8% | 12.9% | 13.4% | 4.7% | 7.1% |
| Nov 2025 | 25.8% | 24.5% | 15.4% | 10.3% | 12.5% | 4.6% | 6.9% |
| Dec 2025 | 23.3% | 27.1% | 14% | 11.4% | 13.8% | 4.2% | 6.2% |
| Jan 2026 | 21.9% | 27.6% | 14.2% | 11.6% | 14.1% | 4.2% | 6.3% |
| Feb 2026 | 21.5% | 30.6% | 13.9% | 11.4% | 11.3% | 5.1% | 6.2% |
| Mar 2026 | 24.3% | 24.3% | 14.5% | 11.9% | 13.3% | 5.3% | 6.5% |
| Apr 2026 | 22.9% | 27.5% | 14.8% | 12.1% | 12% | 5.4% | 5.4% |
| May 2026 | 24.2% | 24.8% | 12.8% | 12.8% | 14% | 5.7% | 5.7% |
| Jun 2026 | 26.4% | 24% | 15.8% | 12.9% | 10.5% | 4.7% | 5.8% |
| Jul 2026 | 21.9% | 33.3% | 12.4% | 12.4% | 10% | 4.5% | 5.5% |
| Aug 2026 | 26.4% | 23.2% | 13.9% | 13.9% | 11.3% | 5.1% | 6.2% |
| Sep 2026 | 27.1% | 20.7% | 14.3% | 14.3% | 10.7% | 6.4% | 6.4% |
How has the Elina Pilates and Merrithew comparison changed over the last 12 months?
3 findings
- Merrithew was ahead of Elina Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elina Pilates’ share of searches among pilates reformer brands worldwide moved from 4.7% to 6.4%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide moved from 24.5% to 27.1%, and its estimated monthly branded searches held steady at 22.9K.
How did search popularity change for pilates reformer brands worldwide in September 2026?
2 changes

In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches.

In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Elina Pilates’ and Merrithew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elina Pilates
1 branded search term
- elina pilates
Merrithew
2 branded search terms
- merrithew
- stott pilates
Other head-to-heads among pilates reformer brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.