BASI Pilates vs Merrithew:Which is more popular?
In September 2026, Merrithew had more branded searches than BASI Pilates among pilates reformer brands worldwide. Merrithew had about 22,900 branded searches, while BASI Pilates had 12,100. Merrithew made up 27.1% of all pilates reformer brand searches we track, and BASI Pilates accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about pilates reformer brands, Merrithew appeared in three of the four answers and BASI Pilates in none.
Who do people search for more?
Merrithew, about 89% more searches than BASI Pilates
Who does AI mention more?
Merrithew, mentioned in 3 of 4 answers, BASI Pilates in 0
Who does AI recommend more?
Merrithew, the only one of the two named
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Top pilates reformer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Merrithew was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BASI Pilates did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pilates reformer brands
4 answers
Asked ChatGPT
“Which pilates reformer should I buy?”
Asked ChatGPT
“What are the best pilates reformer brands?”
Asked ChatGPT
“What's the best pilates reformer for home use?”
Searched Google, AI Overview
“pilates reformer for home”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best pilates reformer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is BASI Pilates or Merrithew more popular in search?
This chart shows how often people search Google for BASI Pilates and Merrithew by name. Each line represents a brand's share of searches for all seven pilates reformer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Merrithew, BASI Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrithew | Balanced Body | Align-Pilates | BASI Pilates | AeroPilates | Elina Pilates | Peak Pilates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 21.6% | 15.8% | 12.9% | 13.4% | 4.7% | 7.1% |
| Nov 2025 | 25.8% | 24.5% | 15.4% | 10.3% | 12.5% | 4.6% | 6.9% |
| Dec 2025 | 23.3% | 27.1% | 14% | 11.4% | 13.8% | 4.2% | 6.2% |
| Jan 2026 | 21.9% | 27.6% | 14.2% | 11.6% | 14.1% | 4.2% | 6.3% |
| Feb 2026 | 21.5% | 30.6% | 13.9% | 11.4% | 11.3% | 5.1% | 6.2% |
| Mar 2026 | 24.3% | 24.3% | 14.5% | 11.9% | 13.3% | 5.3% | 6.5% |
| Apr 2026 | 22.9% | 27.5% | 14.8% | 12.1% | 12% | 5.4% | 5.4% |
| May 2026 | 24.2% | 24.8% | 12.8% | 12.8% | 14% | 5.7% | 5.7% |
| Jun 2026 | 26.4% | 24% | 15.8% | 12.9% | 10.5% | 4.7% | 5.8% |
| Jul 2026 | 21.9% | 33.3% | 12.4% | 12.4% | 10% | 4.5% | 5.5% |
| Aug 2026 | 26.4% | 23.2% | 13.9% | 13.9% | 11.3% | 5.1% | 6.2% |
| Sep 2026 | 27.1% | 20.7% | 14.3% | 14.3% | 10.7% | 6.4% | 6.4% |
How has the BASI Pilates and Merrithew comparison changed over the last 12 months?
3 findings
- Merrithew was ahead of BASI Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BASI Pilates’ share of searches among pilates reformer brands worldwide moved from 12.9% to 14.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide moved from 24.5% to 27.1%, and its estimated monthly branded searches held steady at 22.9K.
How did search popularity change for pilates reformer brands worldwide in September 2026?
1 change
In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BASI Pilates’ and Merrithew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BASI Pilates
1 branded search term
- basi pilates
Merrithew
2 branded search terms
- merrithew
- stott pilates
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