Brandwave

AeroPilates vs Merrithew:Which is searched more?

In September 2026, Merrithew had more branded searches than AeroPilates among pilates reformer brands worldwide. Merrithew had about 22,900 branded searches, while AeroPilates had 9,000. Merrithew made up 27.1% of all pilates reformer brand searches we track, and AeroPilates accounted for 10.7%. These are worldwide searches for English-language branded terms.

Share of searches among pilates reformer brands worldwide in September 2026Is AeroPilates or Merrithew more popular in search?
AeroPilates10.7%9K searches
vs
Merrithew27.1%22.9K searches

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Is AeroPilates or Merrithew more popular in search?

Compare the brands people buy pilates reformers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AeroPilates and Merrithew among pilates reformer brands worldwide, by month

Share of searches by month for Merrithew, AeroPilates. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrithewBalanced BodyAlign-PilatesBASI PilatesAeroPilatesElina PilatesPeak Pilates
Oct 202524.5%21.6%15.8%12.9%13.4%4.7%7.1%
Nov 202525.8%24.5%15.4%10.3%12.5%4.6%6.9%
Dec 202523.3%27.1%14%11.4%13.8%4.2%6.2%
Jan 202621.9%27.6%14.2%11.6%14.1%4.2%6.3%
Feb 202621.5%30.6%13.9%11.4%11.3%5.1%6.2%
Mar 202624.3%24.3%14.5%11.9%13.3%5.3%6.5%
Apr 202622.9%27.5%14.8%12.1%12%5.4%5.4%
May 202624.2%24.8%12.8%12.8%14%5.7%5.7%
Jun 202626.4%24%15.8%12.9%10.5%4.7%5.8%
Jul 202621.9%33.3%12.4%12.4%10%4.5%5.5%
Aug 202626.4%23.2%13.9%13.9%11.3%5.1%6.2%
Sep 202627.1%20.7%14.3%14.3%10.7%6.4%6.4%

How has the AeroPilates and Merrithew comparison changed over the last 12 months?

3 findings

How did search popularity change for pilates reformer brands worldwide in September 2026?

2 changes
  1. In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.

  2. In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AeroPilates’ and Merrithew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AeroPilates

2 branded search terms

  • aeropilates
  • aeropilates reformer

Merrithew

2 branded search terms

  • merrithew
  • stott pilates

How the Brand Demand Index is measured

Other head-to-heads among pilates reformer brands

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