Brandwave

AeroPilates vs BASI Pilates:Which is more popular?

In September 2026, BASI Pilates had more branded searches than AeroPilates among pilates reformer brands worldwide. BASI Pilates had about 12,100 branded searches, while AeroPilates had 9,000. BASI Pilates made up 14.3% of all pilates reformer brand searches we track, and AeroPilates accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about pilates reformer brands, AeroPilates appeared in three of the four answers and BASI Pilates in none.

Among pilates reformer brands worldwide in September 2026

Who do people search for more?

BASI Pilates, about 34% more searches than AeroPilates

BASI Pilates 12.1K searchesAeroPilates 9K searches

Who does AI mention more?

AeroPilates, mentioned in 3 of 4 answers, BASI Pilates in 0

AeroPilates in 3 of 4BASI Pilates in 0 of 4

Who does AI recommend more?

AeroPilates, the only one of the two named

AeroPilates first in 3BASI Pilates never named

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Top pilates reformer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AeroPilates was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BASI Pilates did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balanced Body1st
  2. Merrithew2nd
  3. Align-Pilates3rd
  4. AeroPilates3rd
  5. Peak Pilates5th
  6. Elina Pilates6th
  7. BASI Pilates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balanced Body4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Merrithew3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AeroPilates3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Align-Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elina Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BASI Pilates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates reformer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is AeroPilates or BASI Pilates more popular in search?

This chart shows how often people search Google for AeroPilates and BASI Pilates by name. Each line represents a brand's share of searches for all seven pilates reformer brands we track, month by month, from English-language searches worldwide.

AeroPilates and BASI Pilates among pilates reformer brands worldwide, by month

Share of searches by month for BASI Pilates, AeroPilates. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrithewBalanced BodyAlign-PilatesBASI PilatesAeroPilatesElina PilatesPeak Pilates
Oct 202524.5%21.6%15.8%12.9%13.4%4.7%7.1%
Nov 202525.8%24.5%15.4%10.3%12.5%4.6%6.9%
Dec 202523.3%27.1%14%11.4%13.8%4.2%6.2%
Jan 202621.9%27.6%14.2%11.6%14.1%4.2%6.3%
Feb 202621.5%30.6%13.9%11.4%11.3%5.1%6.2%
Mar 202624.3%24.3%14.5%11.9%13.3%5.3%6.5%
Apr 202622.9%27.5%14.8%12.1%12%5.4%5.4%
May 202624.2%24.8%12.8%12.8%14%5.7%5.7%
Jun 202626.4%24%15.8%12.9%10.5%4.7%5.8%
Jul 202621.9%33.3%12.4%12.4%10%4.5%5.5%
Aug 202626.4%23.2%13.9%13.9%11.3%5.1%6.2%
Sep 202627.1%20.7%14.3%14.3%10.7%6.4%6.4%

How has the AeroPilates and BASI Pilates comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: BASI Pilates took it in February 2026, AeroPilates took it in March 2026, BASI Pilates took it in April 2026, AeroPilates took it in May 2026, BASI Pilates took it in June 2026.
  • Across the 12 months ending September 2026, AeroPilates’ share of searches among pilates reformer brands worldwide moved from 13.4% to 10.7%, and its estimated monthly branded searches moved from 12.5K to 9K.
  • Across the 12 months ending September 2026, BASI Pilates’ share of searches among pilates reformer brands worldwide moved from 12.9% to 14.3%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for pilates reformer brands worldwide in September 2026?

1 change
  1. In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AeroPilates’ and BASI Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AeroPilates

2 branded search terms

  • aeropilates
  • aeropilates reformer

BASI Pilates

1 branded search term

  • basi pilates

How the Brand Demand Index is measured

Other head-to-heads among pilates reformer brands

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