Brandwave

Purina Pro Plan Veterinary Supplements vs Zesty Paws:Which is more popular?

In September 2026, Purina Pro Plan Veterinary Supplements had more branded searches than Zesty Paws among pet supplement brands worldwide. Purina Pro Plan Veterinary Supplements had about 89,200 branded searches, while Zesty Paws had 27,100. Purina Pro Plan Veterinary Supplements made up 39% of all pet supplement brand searches we track, and Zesty Paws accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about pet supplement brands, Purina Pro Plan Veterinary Supplements and Zesty Paws each appeared in three of the five answers. Purina Pro Plan Veterinary Supplements was mentioned before Zesty Paws in three out of four answers that named either.

Among pet supplement brands worldwide in September 2026

Who do people search for more?

Purina Pro Plan Veterinary Supplements, about 3 searches for every 1 for Zesty Paws

Purina Pro Plan Veterinary Supplements 89.2K searchesZesty Paws 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Purina Pro Plan Veterinary Supplements in 3 of 5Zesty Paws in 3 of 5

Who does AI recommend more?

Purina Pro Plan Veterinary Supplements, named ahead of Zesty Paws in 3 of 4 answers

Purina Pro Plan Veterinary Supplements first in 3Zesty Paws first in 1

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Top pet supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purina Pro Plan Veterinary Supplements was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zesty Paws was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Purina Pro Plan Veterinary Supplements was listed before Zesty Paws in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nutramax1st
  2. Purina Pro Plan Veterinary Supplements2nd
  3. Nordic Naturals3rd
  4. Zesty Paws3rd
  5. VetriScience3rd
  6. PetHonesty–
  7. NaturVet–
  8. VetIQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutramax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina Pro Plan Veterinary Supplements3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zesty Paws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VetriScience3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PetHonesty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NaturVet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VetIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Purina Pro Plan Veterinary Supplements or Zesty Paws more popular in search?

This chart shows how often people search Google for Purina Pro Plan Veterinary Supplements and Zesty Paws by name. Each line represents a brand's share of searches for all eight pet supplement brands we track, month by month, from English-language searches worldwide.

Purina Pro Plan Veterinary Supplements and Zesty Paws among pet supplement brands worldwide, by month

Share of searches by month for Purina Pro Plan Veterinary Supplements, Zesty Paws. The figures are in the table below the chart.

View monthly share of searches table
MonthNordic NaturalsPurina Pro Plan Veterinary SupplementsZesty PawsPetHonestyVetriScienceNaturVetNutramaxVetIQ
Oct 202539.8%37.5%11.9%3.6%2.9%1.9%1.1%1.3%
Nov 202542.7%33.5%12.8%3.8%3.1%2.1%0.9%1.1%
Dec 202543.1%34.9%10.6%3.9%3.1%2.6%0.91%0.91%
Jan 202643.8%34.7%10.8%3.2%3.2%2.2%1.2%0.96%
Feb 202644%34.5%10.8%3.2%3.2%2.1%1.2%0.92%
Mar 202644.3%34%10.9%3.3%3.3%2.2%1.2%0.97%
Apr 202644.4%34.1%10.9%3.3%3.3%2.2%0.97%0.97%
May 202641.9%34%12.6%3.1%3.8%2.5%1.1%1.1%
Jun 202641.8%34%12.5%3%3.7%2.5%1.3%1.1%
Jul 202639.4%37.8%11.8%2.9%3.5%2.3%1.3%1%
Aug 202639.1%38.6%11.7%2.9%3.5%1.9%1.3%1%
Sep 202639.6%39%11.9%2.9%2.9%1.9%1%0.83%

How has the Purina Pro Plan Veterinary Supplements and Zesty Paws comparison changed over the last 12 months?

3 findings

How did search popularity change for pet supplement brands worldwide in September 2026?

1 change

  1. Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide has gained ground for 3 months in a row, from 34% to 39% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Purina Pro Plan Veterinary Supplements’ and Zesty Paws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purina Pro Plan Veterinary Supplements

3 branded search terms

  • fortiflora
  • purina fortiflora
  • purina pro plan veterinary supplements

Zesty Paws

1 branded search term

  • zesty paws

How the Brand Demand Index is measured

Other head-to-heads among pet supplement brands

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