Brandwave

Nordic Naturals vs Purina Pro Plan Veterinary Supplements:Which is more popular?

In September 2026, Nordic Naturals had more branded searches than Purina Pro Plan Veterinary Supplements among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while Purina Pro Plan Veterinary Supplements had 89,200. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and Purina Pro Plan Veterinary Supplements accounted for 39%. When we asked ChatGPT and Google AI Overviews about pet supplement brands, Purina Pro Plan Veterinary Supplements appeared in three of the five answers and Nordic Naturals in two. Purina Pro Plan Veterinary Supplements was mentioned before Nordic Naturals in two out of three answers that named either.

Among pet supplement brands worldwide in September 2026

Who do people search for more?

Nordic Naturals and Purina Pro Plan Veterinary Supplements are searched for about as often as each other.

Nordic Naturals 90.5K searchesPurina Pro Plan Veterinary Supplements 89.2K searches

Who does AI mention more?

Purina Pro Plan Veterinary Supplements, mentioned in 3 of 5 answers, Nordic Naturals in 2

Purina Pro Plan Veterinary Supplements in 3 of 5Nordic Naturals in 2 of 5

Who does AI recommend more?

Purina Pro Plan Veterinary Supplements, named ahead of Nordic Naturals in 2 of 3 answers

Purina Pro Plan Veterinary Supplements first in 2Nordic Naturals first in 1

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Top pet supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purina Pro Plan Veterinary Supplements was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nordic Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Purina Pro Plan Veterinary Supplements was listed before Nordic Naturals in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nutramax1st
  2. Purina Pro Plan Veterinary Supplements2nd
  3. Nordic Naturals3rd
  4. Zesty Paws3rd
  5. VetriScience3rd
  6. PetHonesty–
  7. NaturVet–
  8. VetIQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutramax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina Pro Plan Veterinary Supplements3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zesty Paws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VetriScience3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PetHonesty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NaturVet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VetIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nordic Naturals or Purina Pro Plan Veterinary Supplements more popular in search?

This chart shows how often people search Google for Nordic Naturals and Purina Pro Plan Veterinary Supplements by name. Each line represents a brand's share of searches for all eight pet supplement brands we track, month by month, from English-language searches worldwide.

Nordic Naturals and Purina Pro Plan Veterinary Supplements among pet supplement brands worldwide, by month

Share of searches by month for Nordic Naturals, Purina Pro Plan Veterinary Supplements. The figures are in the table below the chart.

View monthly share of searches table
MonthNordic NaturalsPurina Pro Plan Veterinary SupplementsZesty PawsPetHonestyVetriScienceNaturVetNutramaxVetIQ
Oct 202539.8%37.5%11.9%3.6%2.9%1.9%1.1%1.3%
Nov 202542.7%33.5%12.8%3.8%3.1%2.1%0.9%1.1%
Dec 202543.1%34.9%10.6%3.9%3.1%2.6%0.91%0.91%
Jan 202643.8%34.7%10.8%3.2%3.2%2.2%1.2%0.96%
Feb 202644%34.5%10.8%3.2%3.2%2.1%1.2%0.92%
Mar 202644.3%34%10.9%3.3%3.3%2.2%1.2%0.97%
Apr 202644.4%34.1%10.9%3.3%3.3%2.2%0.97%0.97%
May 202641.9%34%12.6%3.1%3.8%2.5%1.1%1.1%
Jun 202641.8%34%12.5%3%3.7%2.5%1.3%1.1%
Jul 202639.4%37.8%11.8%2.9%3.5%2.3%1.3%1%
Aug 202639.1%38.6%11.7%2.9%3.5%1.9%1.3%1%
Sep 202639.6%39%11.9%2.9%2.9%1.9%1%0.83%

How has the Nordic Naturals and Purina Pro Plan Veterinary Supplements comparison changed over the last 12 months?

3 findings

How did search popularity change for pet supplement brands worldwide in September 2026?

1 change

  1. Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide has gained ground for 3 months in a row, from 34% to 39% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nordic Naturals’ and Purina Pro Plan Veterinary Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nordic Naturals

1 branded search term

  • nordic naturals

Purina Pro Plan Veterinary Supplements

3 branded search terms

  • fortiflora
  • purina fortiflora
  • purina pro plan veterinary supplements

How the Brand Demand Index is measured

Other head-to-heads among pet supplement brands

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