Nordic Naturals vs Zesty Paws:Which is more popular?
In September 2026, Nordic Naturals had more branded searches than Zesty Paws among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while Zesty Paws had 27,100. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and Zesty Paws accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about pet supplement brands, Zesty Paws appeared in three of the five answers and Nordic Naturals in two. Nordic Naturals and Zesty Paws were each mentioned first in two of the four answers that named either.
Who do people search for more?
Nordic Naturals, about 3 searches for every 1 for Zesty Paws
Who does AI mention more?
Zesty Paws, mentioned in 3 of 5 answers, Nordic Naturals in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top pet supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zesty Paws was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nordic Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nordic Naturals and Zesty Paws were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nutramax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Purina Pro Plan Veterinary Supplements3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zesty Paws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VetriScience3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nordic Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetHonesty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NaturVet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VetIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplement brands
5 answers
Asked ChatGPT
“Which pet supplement brand should I buy?”
Asked ChatGPT
“What are the best pet supplement brands?”
Asked ChatGPT
“What's the best pet supplement brand for supporting pet health?”
Searched Google, AI Overview
“dog joint supplement”
Searched Google, AI Overview
“pet health supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nordic Naturals or Zesty Paws more popular in search?
This chart shows how often people search Google for Nordic Naturals and Zesty Paws by name. Each line represents a brand's share of searches for all eight pet supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nordic Naturals, Zesty Paws. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nordic Naturals | Purina Pro Plan Veterinary Supplements | Zesty Paws | PetHonesty | VetriScience | NaturVet | Nutramax | VetIQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.5% | 11.9% | 3.6% | 2.9% | 1.9% | 1.1% | 1.3% |
| Nov 2025 | 42.7% | 33.5% | 12.8% | 3.8% | 3.1% | 2.1% | 0.9% | 1.1% |
| Dec 2025 | 43.1% | 34.9% | 10.6% | 3.9% | 3.1% | 2.6% | 0.91% | 0.91% |
| Jan 2026 | 43.8% | 34.7% | 10.8% | 3.2% | 3.2% | 2.2% | 1.2% | 0.96% |
| Feb 2026 | 44% | 34.5% | 10.8% | 3.2% | 3.2% | 2.1% | 1.2% | 0.92% |
| Mar 2026 | 44.3% | 34% | 10.9% | 3.3% | 3.3% | 2.2% | 1.2% | 0.97% |
| Apr 2026 | 44.4% | 34.1% | 10.9% | 3.3% | 3.3% | 2.2% | 0.97% | 0.97% |
| May 2026 | 41.9% | 34% | 12.6% | 3.1% | 3.8% | 2.5% | 1.1% | 1.1% |
| Jun 2026 | 41.8% | 34% | 12.5% | 3% | 3.7% | 2.5% | 1.3% | 1.1% |
| Jul 2026 | 39.4% | 37.8% | 11.8% | 2.9% | 3.5% | 2.3% | 1.3% | 1% |
| Aug 2026 | 39.1% | 38.6% | 11.7% | 2.9% | 3.5% | 1.9% | 1.3% | 1% |
| Sep 2026 | 39.6% | 39% | 11.9% | 2.9% | 2.9% | 1.9% | 1% | 0.83% |
How has the Nordic Naturals and Zesty Paws comparison changed over the last 12 months?
3 findings
- Nordic Naturals was ahead of Zesty Paws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nordic Naturals’ share of searches among pet supplement brands worldwide moved from 39.8% to 39.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Zesty Paws’ share of searches among pet supplement brands worldwide held steady at 11.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for pet supplement brands worldwide in September 2026?
0 changes
Neither Nordic Naturals nor Zesty Paws moved beyond provider rounding among pet supplement brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nordic Naturals’ and Zesty Paws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nordic Naturals
1 branded search term
- nordic naturals
Zesty Paws
1 branded search term
- zesty paws
Other head-to-heads among pet supplement brands
- Nordic Naturals vs Purina Pro Plan Veterinary Supplements: compare popularity
- Nordic Naturals vs PetHonesty: compare popularity
- Nordic Naturals vs VetriScience: compare popularity
- Purina Pro Plan Veterinary Supplements vs Zesty Paws: compare popularity
- Purina Pro Plan Veterinary Supplements vs PetHonesty: compare popularity
- Purina Pro Plan Veterinary Supplements vs VetriScience: compare popularity
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