PetHonesty vs Purina Pro Plan Veterinary Supplements:Which is more popular?
In September 2026, Purina Pro Plan Veterinary Supplements had more branded searches than PetHonesty among pet supplement brands worldwide. Purina Pro Plan Veterinary Supplements had about 89,200 branded searches, while PetHonesty had 6,600. Purina Pro Plan Veterinary Supplements made up 39% of all pet supplement brand searches we track, and PetHonesty accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about pet supplement brands, Purina Pro Plan Veterinary Supplements appeared in three of the five answers and PetHonesty in none.
Who do people search for more?
Purina Pro Plan Veterinary Supplements, about 14 searches for every 1 for PetHonesty
Who does AI mention more?
Purina Pro Plan Veterinary Supplements, mentioned in 3 of 5 answers, PetHonesty in 0
Who does AI recommend more?
Purina Pro Plan Veterinary Supplements, the only one of the two named
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Top pet supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Purina Pro Plan Veterinary Supplements was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PetHonesty did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nutramax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Purina Pro Plan Veterinary Supplements3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zesty Paws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VetriScience3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nordic Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetHonesty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NaturVet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VetIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplement brands
5 answers
Asked ChatGPT
“Which pet supplement brand should I buy?”
Asked ChatGPT
“What are the best pet supplement brands?”
Asked ChatGPT
“What's the best pet supplement brand for supporting pet health?”
Searched Google, AI Overview
“dog joint supplement”
Searched Google, AI Overview
“pet health supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PetHonesty or Purina Pro Plan Veterinary Supplements more popular in search?
This chart shows how often people search Google for PetHonesty and Purina Pro Plan Veterinary Supplements by name. Each line represents a brand's share of searches for all eight pet supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Purina Pro Plan Veterinary Supplements, PetHonesty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nordic Naturals | Purina Pro Plan Veterinary Supplements | Zesty Paws | PetHonesty | VetriScience | NaturVet | Nutramax | VetIQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.5% | 11.9% | 3.6% | 2.9% | 1.9% | 1.1% | 1.3% |
| Nov 2025 | 42.7% | 33.5% | 12.8% | 3.8% | 3.1% | 2.1% | 0.9% | 1.1% |
| Dec 2025 | 43.1% | 34.9% | 10.6% | 3.9% | 3.1% | 2.6% | 0.91% | 0.91% |
| Jan 2026 | 43.8% | 34.7% | 10.8% | 3.2% | 3.2% | 2.2% | 1.2% | 0.96% |
| Feb 2026 | 44% | 34.5% | 10.8% | 3.2% | 3.2% | 2.1% | 1.2% | 0.92% |
| Mar 2026 | 44.3% | 34% | 10.9% | 3.3% | 3.3% | 2.2% | 1.2% | 0.97% |
| Apr 2026 | 44.4% | 34.1% | 10.9% | 3.3% | 3.3% | 2.2% | 0.97% | 0.97% |
| May 2026 | 41.9% | 34% | 12.6% | 3.1% | 3.8% | 2.5% | 1.1% | 1.1% |
| Jun 2026 | 41.8% | 34% | 12.5% | 3% | 3.7% | 2.5% | 1.3% | 1.1% |
| Jul 2026 | 39.4% | 37.8% | 11.8% | 2.9% | 3.5% | 2.3% | 1.3% | 1% |
| Aug 2026 | 39.1% | 38.6% | 11.7% | 2.9% | 3.5% | 1.9% | 1.3% | 1% |
| Sep 2026 | 39.6% | 39% | 11.9% | 2.9% | 2.9% | 1.9% | 1% | 0.83% |
How has the PetHonesty and Purina Pro Plan Veterinary Supplements comparison changed over the last 12 months?
3 findings
- Purina Pro Plan Veterinary Supplements was ahead of PetHonesty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PetHonesty’s share of searches among pet supplement brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide moved from 37.5% to 39%, and its estimated monthly branded searches moved from 85.2K to 89.2K.
How did search popularity change for pet supplement brands worldwide in September 2026?
2 changes

Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide has gained ground for 3 months in a row, from 34% to 39% in September 2026.

In September 2026, PetHonesty rose from 5th to 4th among pet supplement brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PetHonesty’s and Purina Pro Plan Veterinary Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PetHonesty
1 branded search term
- pet honesty
Purina Pro Plan Veterinary Supplements
3 branded search terms
- fortiflora
- purina fortiflora
- purina pro plan veterinary supplements
Other head-to-heads among pet supplement brands

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Nordic Naturals vs PetHonesty: compare popularity
Nordic Naturals vs VetriScience: compare popularity
Purina Pro Plan Veterinary Supplements vs Zesty Paws: compare popularity
Purina Pro Plan Veterinary Supplements vs VetriScience: compare popularity

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