FurHaven vs Snooza:Which is more popular?
In September 2026, Snooza had more branded searches than FurHaven among pet bed brands worldwide. Snooza had about 3,600 branded searches, while FurHaven had 1,600. Snooza made up 4.1% of all pet bed brand searches we track, and FurHaven accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pet bed brands, FurHaven appeared in three of the five answers and Snooza in none.
Who do people search for more?
Snooza, about 2 searches for every 1 for FurHaven
Who does AI mention more?
FurHaven, mentioned in 3 of 5 answers, Snooza in 0
Who does AI recommend more?
FurHaven, the only one of the two named
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Top pet bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FurHaven was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Snooza did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Big Barker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K9 Ballistics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- FurHaven3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetFusion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paws for Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Best Friends by Sheri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet bed brands
5 answers
Asked ChatGPT
“Which pet bed brand should I buy?”
Asked ChatGPT
“What are the best pet bed brands?”
Asked ChatGPT
“What's the best pet bed brand for a comfy pet?”
Searched Google, AI Overview
“orthopaedic pet bed”
Searched Google, AI Overview
“washable dog bed”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is FurHaven or Snooza more popular in search?
This chart shows how often people search Google for FurHaven and Snooza by name. Each line represents a brand's share of searches for all eight pet bed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Snooza, FurHaven. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | K9 Ballistics | Paws for Life | Snooza | Big Barker | PetFusion | FurHaven | Best Friends by Sheri |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 7.8% | 6.3% | 3.5% | 2.3% | 1.5% | 2.3% | 0.96% |
| Nov 2025 | 77.4% | 8.6% | 4.7% | 3.1% | 2.1% | 1.4% | 2.1% | 0.71% |
| Dec 2025 | 79.9% | 7.3% | 4% | 2.2% | 2.2% | 1.5% | 2.2% | 0.79% |
| Jan 2026 | 76.4% | 8.5% | 4.6% | 3.1% | 2.5% | 1.3% | 2.5% | 0.91% |
| Feb 2026 | 78% | 8.7% | 4.7% | 2.5% | 2.1% | 1.4% | 1.7% | 0.77% |
| Mar 2026 | 76.9% | 8.3% | 5.5% | 3.7% | 2% | 1.3% | 1.6% | 0.73% |
| Apr 2026 | 73.7% | 9.7% | 6.5% | 3.5% | 2.3% | 1.6% | 1.9% | 0.86% |
| May 2026 | 70.3% | 10.8% | 7.2% | 4.8% | 2.1% | 1.7% | 2.1% | 0.96% |
| Jun 2026 | 72.3% | 9.1% | 7.4% | 4.9% | 2.1% | 1.5% | 1.8% | 0.81% |
| Jul 2026 | 72.4% | 8.7% | 7.1% | 4.7% | 2.6% | 1.7% | 2% | 0.77% |
| Aug 2026 | 75.9% | 7.8% | 6.4% | 3.5% | 2.3% | 1.5% | 1.8% | 0.7% |
| Sep 2026 | 73.5% | 9.3% | 6.2% | 4.1% | 2.2% | 2.2% | 1.8% | 0.82% |
How has the FurHaven and Snooza comparison changed over the last 12 months?
3 findings
- Snooza was ahead of FurHaven in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FurHaven’s share of searches among pet bed brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Snooza’s share of searches among pet bed brands worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for pet bed brands worldwide in September 2026?
3 changes
In September 2026, PetFusion overtook FurHaven to rank 6th among pet bed brands worldwide, with 2.2% of the searches.
In September 2026, Snooza gained share of searches among pet bed brands worldwide, from 3.5% to 4.1%.
Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FurHaven’s and Snooza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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