KONG vs Paws for Life:Which is more popular?
In September 2026, KONG had more branded searches than Paws for Life among pet bed brands worldwide. KONG had about 64,300 branded searches, while Paws for Life had 5,400. KONG made up 73.5% of all pet bed brand searches we track, and Paws for Life accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about pet bed brands, neither KONG nor Paws for Life appeared in any of the five answers.
Who do people search for more?
KONG, about 12 searches for every 1 for Paws for Life
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pet bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither KONG nor Paws for Life showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Big Barker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K9 Ballistics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- FurHaven3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetFusion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paws for Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Best Friends by Sheri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet bed brands
5 answers
Asked ChatGPT
“Which pet bed brand should I buy?”
Asked ChatGPT
“What are the best pet bed brands?”
Asked ChatGPT
“What's the best pet bed brand for a comfy pet?”
Searched Google, AI Overview
“orthopaedic pet bed”
Searched Google, AI Overview
“washable dog bed”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KONG or Paws for Life more popular in search?
This chart shows how often people search Google for KONG and Paws for Life by name. Each line represents a brand's share of searches for all eight pet bed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Paws for Life. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | K9 Ballistics | Paws for Life | Snooza | Big Barker | PetFusion | FurHaven | Best Friends by Sheri |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 7.8% | 6.3% | 3.5% | 2.3% | 1.5% | 2.3% | 0.96% |
| Nov 2025 | 77.4% | 8.6% | 4.7% | 3.1% | 2.1% | 1.4% | 2.1% | 0.71% |
| Dec 2025 | 79.9% | 7.3% | 4% | 2.2% | 2.2% | 1.5% | 2.2% | 0.79% |
| Jan 2026 | 76.4% | 8.5% | 4.6% | 3.1% | 2.5% | 1.3% | 2.5% | 0.91% |
| Feb 2026 | 78% | 8.7% | 4.7% | 2.5% | 2.1% | 1.4% | 1.7% | 0.77% |
| Mar 2026 | 76.9% | 8.3% | 5.5% | 3.7% | 2% | 1.3% | 1.6% | 0.73% |
| Apr 2026 | 73.7% | 9.7% | 6.5% | 3.5% | 2.3% | 1.6% | 1.9% | 0.86% |
| May 2026 | 70.3% | 10.8% | 7.2% | 4.8% | 2.1% | 1.7% | 2.1% | 0.96% |
| Jun 2026 | 72.3% | 9.1% | 7.4% | 4.9% | 2.1% | 1.5% | 1.8% | 0.81% |
| Jul 2026 | 72.4% | 8.7% | 7.1% | 4.7% | 2.6% | 1.7% | 2% | 0.77% |
| Aug 2026 | 75.9% | 7.8% | 6.4% | 3.5% | 2.3% | 1.5% | 1.8% | 0.7% |
| Sep 2026 | 73.5% | 9.3% | 6.2% | 4.1% | 2.2% | 2.2% | 1.8% | 0.82% |
How has the KONG and Paws for Life comparison changed over the last 12 months?
3 findings
- KONG was ahead of Paws for Life in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among pet bed brands worldwide moved from 75.4% to 73.5%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Paws for Life’s share of searches among pet bed brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for pet bed brands worldwide in September 2026?
2 changes
In September 2026, KONG lost share of searches among pet bed brands worldwide, from 75.9% to 73.5%.
Paws for Life’s share of searches among pet bed brands worldwide has lost ground for 3 months in a row, from 7.4% to 6.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and Paws for Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
2 branded search terms
- kong dog toy
- kong toys
Paws for Life
1 branded search term
- paws for life
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