Brandwave

Penetration testing services:Which brands are most popular in search?

In August 2026, Rapid7 was the most searched among penetration testing services worldwide, with an estimated 35.2K branded searches and 43.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rapid743.7%
  2. Coalfire33.6%
  3. NCC Group12.3%
  4. Bishop Fox4.5%
  5. Secureworks3.6%
  6. Trustwave2.4%

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Share of SearchLeaderboard

Compare the penetration testing services developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among penetration testing services worldwide, by month

Share of Search by month for Rapid7, Coalfire, NCC Group, Bishop Fox, Secureworks, Trustwave. The figures are in the table below the chart.

View monthly share of search table
MonthRapid7CoalfireNCC GroupBishop FoxSecureworksTrustwave
Oct 202545%27.8%12.4%3.7%5.5%5.5%
Nov 202547.1%29.4%10.8%3.2%4.8%4.8%
Dec 202543.2%32.7%11.9%3.5%4.3%4.3%
Jan 202644%27.5%15%3.6%5.5%4.5%
Feb 202649.4%25.3%11.3%4.1%5%5%
Mar 202645.6%28.6%12.7%4.6%4.6%3.8%
Apr 202645.4%28.2%12.6%4.6%5.6%3.7%
May 202643.2%33%12.1%4.4%4.4%2.9%
Jun 202646.3%28.6%12.7%4.6%4.6%3.1%
Jul 202643.8%33.2%12.1%4.4%3.5%2.9%
Aug 202643.7%33.6%12.3%4.5%3.6%2.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rapid7

    43.7%

    Held 1st. 35.2K estimated branded searches, -1.6% vs prior month. Share -0.1 points.

  2. 2.Coalfire

    33.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.NCC Group

    12.3%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bishop Fox

    4.5%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Secureworks

    3.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trustwave

    2.4%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among penetration testing services worldwide?

In August 2026, Rapid7 was the most searched among penetration testing services worldwide, with an estimated 35.2K branded searches and 43.7% estimated Share of Search within this set. Coalfire is in 2nd place, 10.1 percentage points behind at 33.6% Share of Search.

Global penetration testing services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rapid745% → 43.7%49.4%Feb 202643.2%Dec 20251st
Coalfire27.8% → 33.6%33.6%Aug 202625.3%Feb 20262nd
NCC Group12.4% → 12.3%15%Jan 202610.8%Nov 20253rd
Bishop Fox3.7% → 4.5%4.6%Mar 20263.2%Nov 20256th → 4th
Secureworks5.5% → 3.6%5.6%Apr 20263.5%Jul 20264th → 5th
Trustwave5.5% → 2.4%5.5%Oct 20252.4%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rapid7’s estimated Share of Search among penetration testing services worldwide decreased from 45% to 43.7%.
  • Across the 11 months ending August 2026, Coalfire’s estimated Share of Search among penetration testing services worldwide increased from 27.8% to 33.6%.
  • Across the 11 months ending August 2026, Bishop Fox’s estimated Share of Search among penetration testing services worldwide increased from 3.7% to 4.5%.
  • Across the 11 months ending August 2026, Secureworks’ estimated Share of Search among penetration testing services worldwide decreased from 5.5% to 3.6%.
  • Across the 11 months ending August 2026, Trustwave’s estimated Share of Search among penetration testing services worldwide decreased from 5.5% to 2.4%.
  • Across the 11 months ending August 2026, Rapid7’s estimated Share of Search among penetration testing services worldwide peaked at 49.4% in February 2026 and was lowest at 43.2% in December 2025.
  • Across the 11 months ending August 2026, Coalfire’s estimated Share of Search among penetration testing services worldwide peaked at 33.6% in August 2026 and was lowest at 25.3% in February 2026.
  • Across the 11 months ending August 2026, NCC Group’s estimated Share of Search among penetration testing services worldwide peaked at 15% in January 2026 and was lowest at 10.8% in November 2025.
  • Across the 11 months ending August 2026, Bishop Fox’s estimated Share of Search among penetration testing services worldwide peaked at 4.6% in March 2026 and was lowest at 3.2% in November 2025.
  • Across the 11 months ending August 2026, Secureworks’ estimated Share of Search among penetration testing services worldwide peaked at 5.6% in April 2026 and was lowest at 3.5% in July 2026.
  • Across the 11 months ending August 2026, Bishop Fox rose from 6th to 4th among penetration testing services worldwide.
  • Across the 11 months ending August 2026, Secureworks fell from 4th to 5th among penetration testing services worldwide.
  • Across the 11 months ending August 2026, Trustwave fell from 5th to 6th among penetration testing services worldwide.
  • Across the 11 months ending August 2026, NCC Group held steady: its estimated Share of Search among penetration testing services worldwide moved less than 0.5 percentage points.

How did search popularity change for penetration testing services worldwide in August 2026?

  1. In August 2026, Trustwave lost estimated Share of Search among penetration testing services worldwide, from 2.9% to 2.4%.

  2. Estimated monthly branded searches for Secureworks worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Rapid7 worldwide fell 19.6% over 11 measured months, from 43.8K to 35.2K in August 2026.

  4. Estimated monthly branded searches for NCC Group worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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