Brandwave

How popular isRapid7 in search?

In August 2026, there were an estimated 35.2K branded searches for Rapid7 worldwide which is down 19.6% over the last 11 months. Rapid7 holds 43.7% estimated Share of Search among penetration testing services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rapid743.7%
  2. Coalfire33.6%
  3. NCC Group12.3%
  4. Bishop Fox4.5%
  5. Secureworks3.6%
  6. Trustwave2.4%
Rapid7 website (opens in a new tab)

Follow Rapid7 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which penetration testing services compete with Rapid7?

Rapid7 against penetration testing services worldwide, by month

Share of Search by month for Rapid7, Coalfire, NCC Group, Bishop Fox, Secureworks, Trustwave. The figures are in the table below the chart.

View monthly share of search table
MonthRapid7CoalfireNCC GroupBishop FoxSecureworksTrustwave
Oct 202545%27.8%12.4%3.7%5.5%5.5%
Nov 202547.1%29.4%10.8%3.2%4.8%4.8%
Dec 202543.2%32.7%11.9%3.5%4.3%4.3%
Jan 202644%27.5%15%3.6%5.5%4.5%
Feb 202649.4%25.3%11.3%4.1%5%5%
Mar 202645.6%28.6%12.7%4.6%4.6%3.8%
Apr 202645.4%28.2%12.6%4.6%5.6%3.7%
May 202643.2%33%12.1%4.4%4.4%2.9%
Jun 202646.3%28.6%12.7%4.6%4.6%3.1%
Jul 202643.8%33.2%12.1%4.4%3.5%2.9%
Aug 202643.7%33.6%12.3%4.5%3.6%2.4%
Sep 2026——————

  1. 1.Rapid7

    43.7%

    Held 1st. 35.2K estimated branded searches, -1.6% vs prior month. Share -0.1 points.

  2. 2.Coalfire

    33.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.NCC Group

    12.3%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bishop Fox

    4.5%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Secureworks

    3.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trustwave

    2.4%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.6 points.

Compare search popularity between Rapid7 and its closest rivals

How has branded search demand for Rapid7 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rapid7 worldwide fell from 43.8K to 35.2K.
  • Across the 11 months ending August 2026, Rapid7’s estimated Share of Search among penetration testing services worldwide decreased from 45% to 43.7%.
  • Across the 11 months ending August 2026, Rapid7’s estimated Share of Search among penetration testing services worldwide peaked at 49.4% in February 2026 and was lowest at 43.2% in December 2025.

How did search popularity change for penetration testing services worldwide in August 2026?

  1. In August 2026, Trustwave lost estimated Share of Search among penetration testing services worldwide, from 2.9% to 2.4%.

  2. Estimated monthly branded searches for Secureworks worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Rapid7 worldwide fell 19.6% over 11 measured months, from 43.8K to 35.2K in August 2026.

  4. Estimated monthly branded searches for NCC Group worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Rapid7 compete?

Rapid7 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vulnerability scanning tools4th of 517.2%Show ranking
Vulnerability management platforms4th of 517.8%Show ranking
Penetration testing services1st of 643.7%Shown above

How is Rapid7 measured?

Brandwave collects information about searches that people make online using Rapid7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • rapid7
  • rapid7 com
  • rapid7 insightvm
  • rapid7 nexpose
  • rapid7 software
  • rapid7 vulnerability management
  • rapid7 vulnerability scanner
  • vulnerability scanner rapid7

Do you work for Rapid7? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rapid7 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free