How popular isZAP in search?
In September 2026, people searched for ZAP by name about 51,900 times worldwide, about the same as the previous year. These searches made up 12.8% of all global vulnerability scanning tool searches, placing ZAP fourth out of nine tools. These are worldwide searches for English-language branded terms.
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Which vulnerability scanning tools compete with ZAP?
Share of searches by month for Burp Suite, Qualys, Tenable, ZAP, Trivy, Rapid7, Greenbone, Acunetix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Burp Suite | Qualys | Tenable | ZAP | Trivy | Rapid7 | Greenbone | Acunetix | Intruder |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 11.7% | 17.4% | 11.7% | 6.4% | 9.5% | 7.8% | 3.5% | 0.14% |
| Nov 2025 | 32.3% | 11.8% | 17.7% | 11.8% | 6.5% | 9.7% | 6.5% | 3.5% | 0.11% |
| Dec 2025 | 35.9% | 10.8% | 16.1% | 10.8% | 7.2% | 8.8% | 7.2% | 3.2% | 0.13% |
| Jan 2026 | 35.2% | 10.6% | 15.8% | 10.6% | 7.1% | 10.6% | 7.1% | 3.2% | 0.13% |
| Feb 2026 | 34.8% | 12.8% | 15.6% | 10.4% | 7% | 10.4% | 5.7% | 3.1% | 0.12% |
| Mar 2026 | 28.4% | 10.4% | 12.7% | 10.4% | 23.1% | 8.5% | 3.8% | 2.5% | 0.12% |
| Apr 2026 | 33.1% | 12.1% | 14.8% | 12.1% | 12.1% | 8.1% | 4.4% | 3% | 0.12% |
| May 2026 | 36.4% | 10.9% | 16.3% | 10.9% | 8.9% | 8.9% | 4.9% | 2.7% | 0.13% |
| Jun 2026 | 31.4% | 14.1% | 14.1% | 14.1% | 9.5% | 9.5% | 4.2% | 2.8% | 0.14% |
| Jul 2026 | 32% | 14.4% | 14.4% | 11.8% | 9.6% | 9.6% | 5.3% | 2.9% | 0.11% |
| Aug 2026 | 31.3% | 14.1% | 14.1% | 11.5% | 11.5% | 9.4% | 5.2% | 2.8% | 0.09% |
| Sep 2026 | 35% | 12.8% | 12.8% | 12.8% | 10.5% | 8.6% | 4.7% | 2.6% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 135K | +22.7% | +3.7 points | |
| 2, held 2nd | 12.8% | 49.5K | 0% | -1.2 points | |
| 3, held 3rd | 12.8% | 49.5K | 0% | -1.2 points | |
| 4, moved from 5th to 4th | 12.8% | 49.5K | +22.2% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.5% | 40.5K | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.6% | 33.1K | 0% | -0.8 points | |
| 7, held 7th | 4.7% | 18.1K | 0% | -0.5 points | |
| 8, held 8th | 2.6% | 9.9K | 0% | -0.2 points | |
| 9, held 9th | 0.1% | 390 | +21.9% | 0 points |
35%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.7 points.
2.
Qualys12.8%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
Tenable12.8%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
ZAP12.8%
Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
5.
Trivy10.5%
Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.
6.
Rapid78.6%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.7%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
8.
Acunetix2.6%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Intruder0.1%
Held 9th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
Compare search popularity between ZAP and its closest rivals
Every comparison with ZAP
15 comparisons
How has branded search demand for ZAP changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZAP worldwide held steady, from 52.4K to 51.9K.
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanning tools worldwide increased from 11.7% to 12.8%.
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanning tools worldwide peaked at 14.1% in June 2026 and was lowest at 10.4% in March 2026.
How did search popularity change for vulnerability scanning tools worldwide in September 2026?
6 changes
In September 2026, ZAP overtook Trivy to rank 4th among vulnerability scanning tools worldwide, with 12.8% of the searches.
In September 2026, Burp Suite gained share of searches among vulnerability scanning tools worldwide, from 31.3% to 35%.
In September 2026, Qualys lost share of searches among vulnerability scanning tools worldwide, from 14.1% to 12.8%.
In September 2026, Tenable lost share of searches among vulnerability scanning tools worldwide, from 14.1% to 12.8%.
In September 2026, Trivy lost share of searches among vulnerability scanning tools worldwide, from 11.5% to 10.5%.
In September 2026, Rapid7 lost share of searches among vulnerability scanning tools worldwide, from 9.4% to 8.6%.
How are ZAP’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ZAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- owasp zap
- zap proxy
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Where does ZAP compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Penetration testing platforms | 4th of 11 | 5.1% | Show ranking |
| Vulnerability scanning tools | 4th of 9 | 12.8% | Shown above |
Is ZAP your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.