Brandwave

Weber vs Z Grills:Which is more popular?

In September 2026, Weber had more branded searches than Z Grills among pellet grill brands worldwide. Weber had about 27,100 branded searches, while Z Grills had 22,200. Weber made up 8.3% of all pellet grill brand searches we track, and Z Grills accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about pellet grill brands, Weber appeared in four of the five answers and Z Grills in one. Weber was mentioned before Z Grills in four out of five answers.

Among pellet grill brands worldwide in September 2026

Who do people search for more?

Weber, about 22% more searches than Z Grills

Weber 27.1K searchesZ Grills 22.2K searches

Who does AI mention more?

Weber, mentioned in 4 of 5 answers, Z Grills in 1

Weber in 4 of 5Z Grills in 1 of 5

Who does AI recommend more?

Weber, named ahead of Z Grills in 4 of 5 answers

Weber first in 4Z Grills first in 1

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Top pellet grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Z Grills was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Weber was listed before Z Grills in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Pit Boss2nd
  3. Weber3rd
  4. Recteq4th
  5. Camp Chef5th
  6. Z Grills6th
  7. Green Mountain Grills–
  8. Louisiana Grills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pellet grill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Weber or Z Grills more popular in search?

This chart shows how often people search Google for Weber and Z Grills by name. Each line represents a brand's share of searches for all eight pellet grill brands we track, month by month, from English-language searches worldwide.

Weber and Z Grills among pellet grill brands worldwide, by month

Share of searches by month for Weber, Z Grills. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerRecteqWeberZ GrillsGreen Mountain GrillsCamp ChefLouisiana Grills
Oct 202529.3%30.2%17.7%6.8%9.1%3.1%2.7%0.97%
Nov 202530%32.9%15.8%5.8%9.9%2.7%2.1%0.72%
Dec 202531.1%34.1%16.4%5%8.4%2.4%1.8%0.74%
Jan 202627.3%36.3%14.6%7.5%8.9%2.5%2%0.96%
Feb 202630.9%31.9%15.6%7.8%7.8%2.7%2.5%0.85%
Mar 202631.5%28.1%16.8%8.7%8.4%2.9%2.7%0.92%
Apr 202634%28.8%14.3%10.3%7.1%2.5%2.2%0.77%
May 202629.6%30.7%15%11.3%7.5%2.6%2.5%0.82%
Jun 202633.3%32.2%12.9%9.7%6.5%2.7%2.1%0.7%
Jul 202634.5%29%14.2%8.9%7.1%2.9%2.4%0.95%
Aug 202632%30.8%14.8%8.9%7.6%2.6%2.5%0.81%
Sep 202635.2%27.8%16.6%8.3%6.8%2.3%2.2%0.74%

How has the Weber and Z Grills comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Weber took it in March 2026.
  • Across the 12 months ending September 2026, Weber’s share of searches among pellet grill brands worldwide moved from 6.8% to 8.3%, and its estimated monthly branded searches moved from 20.4K to 27.1K.
  • Across the 12 months ending September 2026, Z Grills’ share of searches among pellet grill brands worldwide moved from 9.1% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for pellet grill brands worldwide in September 2026?

2 changes
  1. In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.

  2. In September 2026, Weber lost share of searches among pellet grill brands worldwide, from 8.9% to 8.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Weber’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Weber

3 branded search terms

  • weber pellet grill
  • weber searwood
  • weber smokefire

Z Grills

1 branded search term

  • z grills

How the Brand Demand Index is measured

Other head-to-heads among pellet grill brands

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