Native Watercraft vs Old Town:Which is more popular?

Name: Native Watercraft vs Old Town: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Old Town had more branded searches than Native Watercraft among pedal kayak brands worldwide. Old Town had about 15,300 branded searches, while Native Watercraft had 4,500. Old Town made up 42.6% of all pedal kayak brand searches we track, and Native Watercraft accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about pedal kayak brands, Old Town appeared in all five answers and Native Watercraft in three. Old Town was mentioned before Native Watercraft in every answer.

Among pedal kayak brands worldwide in September 2026

Who do people search for more?

Old Town, about 3 searches for every 1 for Native Watercraft

Old Town 15.3K searchesNative Watercraft 4.5K searches

Who does AI mention more?

Old Town, mentioned in every answer we collected

Old Town in 5 of 5Native Watercraft in 3 of 5

Who does AI recommend more?

Old Town, named ahead of Native Watercraft in every answer

Old Town first in 4Native Watercraft never first

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Top pedal kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Old Town appeared in all five answers. Native Watercraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Old Town was listed before Native Watercraft in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Old Town	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hobie	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Native Watercraft	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
BOTE	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Old Town5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hobie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Native Watercraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BOTE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pedal kayak brands

5 answers

Asked ChatGPT
“Which pedal kayak brand should I buy?”
Asked ChatGPT
“What are the best pedal kayak brands?”
Asked ChatGPT
“What's the best pedal kayak brand for fishing on water?”
Searched Google, AI Overview
“fishing pedal kayak”
1. 1Hobie
2. 2Old Town
Searched Google, AI Overview
“kayak with pedals”
1. 1Old Town

Not named in any answer:

BOTE

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Native Watercraft or Old Town more popular in search?

This chart shows how often people search Google for Native Watercraft and Old Town by name. Each line represents a brand's share of searches for all four pedal kayak brands we track, month by month, from English-language searches worldwide.

Native Watercraft and Old Town among pedal kayak brands worldwide, by month

Month	Old Town	Hobie	Native Watercraft	BOTE
Oct 2025	34.6%	50.1%	12.5%	2.8%
Nov 2025	38.1%	45.1%	13.7%	3%
Dec 2025	33.9%	48.2%	14.7%	3.3%
Jan 2026	36.2%	41.2%	18.9%	3.6%
Feb 2026	41.1%	39.5%	16.8%	2.7%
Mar 2026	42.2%	40.6%	14.3%	2.9%
Apr 2026	43.3%	39.8%	14%	2.9%
May 2026	46.5%	36.7%	12.9%	4%
Jun 2026	47.2%	37.1%	12.3%	3.3%
Jul 2026	42.7%	40.3%	11.6%	5.4%
Aug 2026	43%	41.3%	10.2%	5.4%
Sep 2026	42.6%	41.2%	12.5%	3.6%

How has the Native Watercraft and Old Town comparison changed over the last 12 months?

3 findings

Old Town was ahead of Native Watercraft in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Native Watercraft’s share of searches among pedal kayak brands worldwide held steady at 12.5%, and its estimated monthly branded searches held steady at 4.5K.
Across the 12 months ending September 2026, Old Town’s share of searches among pedal kayak brands worldwide moved from 34.6% to 42.6%, and its estimated monthly branded searches moved from 12.5K to 15.3K.

How did search popularity change for pedal kayak brands worldwide in September 2026?

2 changes

In September 2026, Native Watercraft gained share of searches among pedal kayak brands worldwide, from 10.2% to 12.5%.
Estimated monthly branded searches for Old Town worldwide rose 22.3% over 12 measured months, from 12.5K to 15.3K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Native Watercraft’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.