Brandwave

Datadog vs Dynatrace:Which is more popular?

In September 2026, Datadog had more branded searches than Dynatrace among observability platforms worldwide. Datadog had about 252,000 branded searches, while Dynatrace had 92,000. Datadog made up 25.9% of all observability platform searches we track, and Dynatrace accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about observability platforms, Datadog appeared in all five answers and Dynatrace in four. Datadog was mentioned before Dynatrace in every answer.

Among observability platforms worldwide in September 2026

Who do people search for more?

Datadog, about 3 searches for every 1 for Dynatrace

Datadog 252K searchesDynatrace 92K searches

Who does AI mention more?

Datadog, mentioned in every answer we collected

Datadog in 5 of 5Dynatrace in 4 of 5

Who does AI recommend more?

Datadog, named ahead of Dynatrace in every answer

Datadog first in 5Dynatrace never first

Follow Datadog vs Dynatrace and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top observability platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Datadog appeared in all five answers. Dynatrace was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Datadog was listed before Dynatrace in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Grafana2nd
  3. Dynatrace3rd
  4. New Relic4th
  5. Honeycomb5th
  6. Splunk6th
  7. AppDynamics7th
  8. SigNoz8th
  9. Elastic9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Relic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dynatrace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honeycomb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splunk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SigNoz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AppDynamics2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about observability platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Datadog or Dynatrace more popular in search?

This chart shows how often people search Google for Datadog and Dynatrace by name. Each line represents a brand's share of searches for all nine observability platforms we track, month by month, from English-language searches worldwide.

Datadog and Dynatrace among observability platforms worldwide, by month

Share of searches by month for Datadog, Dynatrace. The figures are in the table below the chart.

View monthly share of searches table
MonthGrafanaDatadogSplunkDynatraceElasticNew RelicSigNozAppDynamicsHoneycomb
Oct 202529.1%21.9%18%9.6%10%8%1.6%1.6%0.22%
Nov 202531.2%23.5%16%8.6%9%8.7%1.7%1.1%0.24%
Dec 202533.4%21%17.3%7.6%9.7%7.7%1.8%1.2%0.24%
Jan 202631.6%23.9%16.3%8.7%9.2%7.2%1.7%1.1%0.21%
Feb 202632.2%24.3%16.7%8.8%9.1%6.1%1.7%0.94%0.21%
Mar 202635.4%22.2%15.6%9.7%8.4%5.5%1.9%1%0.19%
Apr 202632.8%24.4%17%8.9%7.6%6.1%2.1%0.95%0.17%
May 202633.6%25.4%14.4%9.2%7.9%6.2%1.8%1.2%0.17%
Jun 202632.6%24.9%16.9%9%6.3%7.4%1.8%0.97%0.17%
Jul 202633.9%25.8%14.7%9.3%6.6%6.4%2.3%0.82%0.18%
Aug 202634.1%25.8%14.8%9.4%6.6%6.4%1.8%0.83%0.21%
Sep 202634%25.9%14.9%9.4%6.6%6.4%1.9%0.83%0.17%

How has the Datadog and Dynatrace comparison changed over the last 12 months?

3 findings
  • Datadog was ahead of Dynatrace in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Datadog’s share of searches among observability platforms worldwide moved from 21.9% to 25.9%, and its estimated monthly branded searches moved from 255K to 252K.
  • Across the 12 months ending September 2026, Dynatrace’s share of searches among observability platforms worldwide moved from 9.6% to 9.4%, and its estimated monthly branded searches moved from 112K to 92K.

How did search popularity change for observability platforms worldwide in September 2026?

2 changes
  1. Datadog’s share of searches among observability platforms worldwide has gained ground for 3 months in a row, from 24.9% to 25.9% in September 2026.

  2. Estimated monthly branded searches for Dynatrace worldwide fell 18% over 12 measured months, from 112K to 92K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Datadog’s and Dynatrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Datadog

7 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • observability datadog

Dynatrace

8 branded search terms

  • apm dynatrace
  • dynatrace
  • dynatrace app
  • dynatrace monitoring
  • dynatrace observability
  • dynatrace software
  • monitoring dynatrace
  • observability dynatrace

How the Brand Demand Index is measured

Other head-to-heads among observability platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.