Brandwave

Elastic vs Grafana:Which is searched more?

In September 2026, Grafana had more branded searches than Elastic among observability platforms worldwide. Grafana had about 331,000 branded searches, while Elastic had 64,100. Grafana made up 34% of all observability platform searches we track, and Elastic accounted for 6.6%. These are worldwide searches for English-language branded terms.

Share of searches among observability platforms worldwide in September 2026Is Elastic or Grafana more popular in search?
Elastic6.6%64.1K searches
vs
Grafana34%331K searches

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Is Elastic or Grafana more popular in search?

Compare the observability platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elastic and Grafana among observability platforms worldwide, by month

Share of searches by month for Grafana, Elastic. The figures are in the table below the chart.

View monthly share of searches table
MonthGrafanaDatadogSplunkDynatraceElasticNew RelicSigNozAppDynamicsHoneycomb
Oct 202529.1%21.9%18%9.6%10%8%1.6%1.6%0.22%
Nov 202531.2%23.5%16%8.6%9%8.7%1.7%1.1%0.24%
Dec 202533.4%21%17.3%7.6%9.7%7.7%1.8%1.2%0.24%
Jan 202631.6%23.9%16.3%8.7%9.2%7.2%1.7%1.1%0.21%
Feb 202632.2%24.3%16.7%8.8%9.1%6.1%1.7%0.94%0.21%
Mar 202635.4%22.2%15.6%9.7%8.4%5.5%1.9%1%0.19%
Apr 202632.8%24.4%17%8.9%7.6%6.1%2.1%0.95%0.17%
May 202633.6%25.4%14.4%9.2%7.9%6.2%1.8%1.2%0.17%
Jun 202632.6%24.9%16.9%9%6.3%7.4%1.8%0.97%0.17%
Jul 202633.9%25.8%14.7%9.3%6.6%6.4%2.3%0.82%0.18%
Aug 202634.1%25.8%14.8%9.4%6.6%6.4%1.8%0.83%0.21%
Sep 202634%25.9%14.9%9.4%6.6%6.4%1.9%0.83%0.17%

How has the Elastic and Grafana comparison changed over the last 12 months?

3 findings
  • Grafana was ahead of Elastic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elastic’s share of searches among observability platforms worldwide moved from 10% to 6.6%, and its estimated monthly branded searches moved from 117K to 64.1K.
  • Across the 12 months ending September 2026, Grafana’s share of searches among observability platforms worldwide moved from 29.1% to 34%, and its estimated monthly branded searches moved from 338K to 331K.

How did search popularity change for observability platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Elastic worldwide fell 45% over 12 measured months, from 117K to 64.1K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Elastic’s and Grafana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elastic

2 branded search terms

  • elastic stack
  • elasticsearch

Grafana

10 branded search terms

  • apm grafana
  • grafana
  • grafana apm
  • grafana app
  • grafana cloud
  • grafana loki
  • grafana monitoring
  • grafana observability
  • grafana software
  • observability grafana

How the Brand Demand Index is measured

Other head-to-heads among observability platforms

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Put your own brand in this comparison

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