Brandwave

Mortgage origination platforms:Which brands are most popular in search?

In August 2026, Blend was the most searched among mortgage origination platforms worldwide, with an estimated 550K branded searches and 95.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Blend95.8%
  2. nCino2.6%
  3. ICE Mortgage Technology0.94%
  4. Floify0.51%
  5. SimpleNexus0.15%

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Share of SearchLeaderboard

Compare the systems lenders originate home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mortgage origination platforms worldwide, by month

Share of Search by month for Blend, nCino. The figures are in the table below the chart.

View monthly share of search table
MonthBlendnCinoICE Mortgage TechnologyFloifySimpleNexus
Oct 202595.9%2.6%0.63%0.63%0.23%
Nov 202595.9%2.6%0.77%0.63%0.17%
Dec 202596.3%2.1%0.63%0.77%0.18%
Jan 202696%2.6%0.63%0.63%0.19%
Feb 202696.1%2.6%0.63%0.51%0.19%
Mar 202696%2.6%0.77%0.51%0.19%
Apr 202696.1%2.6%0.63%0.51%0.14%
May 202696.3%2.6%0.52%0.42%0.14%
Jun 202696.7%2.1%0.63%0.42%0.14%
Jul 202696.5%2.1%0.77%0.42%0.14%
Aug 202695.8%2.6%0.94%0.51%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Blend

    95.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  2. 2.nCino

    2.6%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.ICE Mortgage Technology

    0.94%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Floify

    0.51%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.SimpleNexus

    0.15%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mortgage origination platforms worldwide?

In August 2026, Blend was the most searched among mortgage origination platforms worldwide, with an estimated 550K branded searches and 95.8% estimated Share of Search within this set. nCino is in 2nd place, 93.2 percentage points behind at 2.6% Share of Search.

Global mortgage origination platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Blend95.9% → 95.8%96.7%Jun 202695.8%Aug 20261st
nCino2.6%2.6%May 20262.1%Dec 20252nd
ICE Mortgage Technology0.63% → 0.94%0.94%Aug 20260.52%May 20264th → 3rd
Floify0.63% → 0.51%0.77%Dec 20250.42%May 20263rd → 4th
SimpleNexus0.23% → 0.15%0.23%Oct 20250.14%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, ICE Mortgage Technology rose from 4th to 3rd among mortgage origination platforms worldwide.
  • Across the 11 months ending August 2026, Floify fell from 3rd to 4th among mortgage origination platforms worldwide.
  • Across the 11 months ending August 2026, Blend, nCino and SimpleNexus held steady: their estimated Share of Search among mortgage origination platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for mortgage origination platforms worldwide in August 2026?

  1. In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.

  2. Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  3. Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

  4. Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for nCino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

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