Floify vs MeridianLink:Which is more popular?
In September 2026, MeridianLink had more branded searches than Floify among mortgage origination platforms worldwide. MeridianLink had about 5,400 branded searches, while Floify had 2,400. MeridianLink made up 17.3% of all mortgage origination platform searches we track, and Floify accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about mortgage origination platforms, MeridianLink appeared in three of the five answers and Floify in one. MeridianLink was mentioned before Floify in two out of three answers.
Who do people search for more?
MeridianLink, about 2 searches for every 1 for Floify
Who does AI mention more?
MeridianLink, mentioned in 3 of 5 answers, Floify in 1
Who does AI recommend more?
MeridianLink, named ahead of Floify in 2 of 3 answers
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Top mortgage origination platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MeridianLink was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Floify was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MeridianLink was listed before Floify in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LendingPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ICE Mortgage Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MeridianLink3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nCino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Floify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SimpleNexus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage origination platforms
5 answers
Asked ChatGPT
“Which mortgage origination platform should I use?”
Asked ChatGPT
“What are the best mortgage origination platforms?”
Asked ChatGPT
“What's the best mortgage origination platform for a small lending team?”
Searched Google, AI Overview
“loan origination software”
Searched Google, AI Overview
“mortgage origination platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Floify or MeridianLink more popular in search?
This chart shows how often people search Google for Floify and MeridianLink by name. Each line represents a brand's share of searches for all six mortgage origination platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for MeridianLink, Floify. The figures are in the table below the chart.
View monthly share of searches table
| Month | nCino | ICE Mortgage Technology | MeridianLink | Floify | LendingPad | SimpleNexus |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 10.9% | 20.1% | 10.9% | 9% | 4% |
| Nov 2025 | 45.1% | 13.4% | 16.5% | 11% | 11% | 3% |
| Dec 2025 | 37.7% | 11.2% | 20.6% | 13.7% | 13.7% | 3.1% |
| Jan 2026 | 45.4% | 11% | 20.3% | 11% | 9% | 3.3% |
| Feb 2026 | 48.1% | 11.7% | 17.6% | 9.6% | 9.6% | 3.5% |
| Mar 2026 | 46.9% | 14% | 17.1% | 9.3% | 9.3% | 3.4% |
| Apr 2026 | 48.5% | 11.8% | 17.7% | 9.7% | 9.7% | 2.7% |
| May 2026 | 46.5% | 11.3% | 20.8% | 9.1% | 9.1% | 3.1% |
| Jun 2026 | 45.4% | 13.5% | 20.2% | 8.9% | 8.9% | 3.1% |
| Jul 2026 | 44% | 16.1% | 19.6% | 8.6% | 8.6% | 3% |
| Aug 2026 | 44.2% | 16.1% | 19.7% | 8.7% | 8.7% | 2.6% |
| Sep 2026 | 47.3% | 17.3% | 17.3% | 7.7% | 7.7% | 2.8% |
How has the Floify and MeridianLink comparison changed over the last 12 months?
3 findings
- MeridianLink was ahead of Floify in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Floify’s share of searches among mortgage origination platforms worldwide moved from 10.9% to 7.7%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, MeridianLink’s share of searches among mortgage origination platforms worldwide moved from 20.1% to 17.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for mortgage origination platforms worldwide in September 2026?
3 changes
In September 2026, ICE Mortgage Technology overtook MeridianLink to rank 2nd among mortgage origination platforms worldwide, with 17.3% of the searches.
In September 2026, MeridianLink lost share of searches among mortgage origination platforms worldwide, from 19.7% to 17.3%.
In September 2026, Floify lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Floify’s and MeridianLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Floify
1 branded search term
- floify
MeridianLink
1 branded search term
- meridianlink
Other head-to-heads among mortgage origination platforms
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