Brandwave

MeridianLink vs nCino:Which is more popular?

In September 2026, nCino had more branded searches than MeridianLink among mortgage origination platforms worldwide. nCino had about 14,800 branded searches, while MeridianLink had 5,400. nCino made up 47.3% of all mortgage origination platform searches we track, and MeridianLink accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about mortgage origination platforms, MeridianLink appeared in three of the five answers and nCino in one. MeridianLink and nCino were each mentioned first in one of the two answers that named either.

Among mortgage origination platforms worldwide in September 2026

Who do people search for more?

nCino, about 3 searches for every 1 for MeridianLink

nCino 14.8K searchesMeridianLink 5.4K searches

Who does AI mention more?

MeridianLink, mentioned in 3 of 5 answers, nCino in 1

MeridianLink in 3 of 5nCino in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

MeridianLink first in 1nCino first in 1

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Top mortgage origination platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MeridianLink was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. nCino was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MeridianLink and nCino were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LendingPad1st
  2. ICE Mortgage Technology2nd
  3. MeridianLink3rd
  4. nCino4th
  5. Floify5th
  6. SimpleNexus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LendingPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ICE Mortgage Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MeridianLink3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nCino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Floify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SimpleNexus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mortgage origination platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is MeridianLink or nCino more popular in search?

This chart shows how often people search Google for MeridianLink and nCino by name. Each line represents a brand's share of searches for all six mortgage origination platforms we track, month by month, from English-language searches worldwide.

MeridianLink and nCino among mortgage origination platforms worldwide, by month

Share of searches by month for nCino, MeridianLink. The figures are in the table below the chart.

View monthly share of searches table
MonthnCinoICE Mortgage TechnologyMeridianLinkFloifyLendingPadSimpleNexus
Oct 202545%10.9%20.1%10.9%9%4%
Nov 202545.1%13.4%16.5%11%11%3%
Dec 202537.7%11.2%20.6%13.7%13.7%3.1%
Jan 202645.4%11%20.3%11%9%3.3%
Feb 202648.1%11.7%17.6%9.6%9.6%3.5%
Mar 202646.9%14%17.1%9.3%9.3%3.4%
Apr 202648.5%11.8%17.7%9.7%9.7%2.7%
May 202646.5%11.3%20.8%9.1%9.1%3.1%
Jun 202645.4%13.5%20.2%8.9%8.9%3.1%
Jul 202644%16.1%19.6%8.6%8.6%3%
Aug 202644.2%16.1%19.7%8.7%8.7%2.6%
Sep 202647.3%17.3%17.3%7.7%7.7%2.8%

How has the MeridianLink and nCino comparison changed over the last 12 months?

3 findings

How did search popularity change for mortgage origination platforms worldwide in September 2026?

3 changes
  1. In September 2026, ICE Mortgage Technology overtook MeridianLink to rank 2nd among mortgage origination platforms worldwide, with 17.3% of the searches.

  2. In September 2026, nCino gained share of searches among mortgage origination platforms worldwide, from 44.2% to 47.3%.

  3. In September 2026, MeridianLink lost share of searches among mortgage origination platforms worldwide, from 19.7% to 17.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MeridianLink’s and nCino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MeridianLink

1 branded search term

  • meridianlink

nCino

1 branded search term

  • ncino

How the Brand Demand Index is measured

Other head-to-heads among mortgage origination platforms

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