Brandwave

How popular isLendingPad?

In September 2026, people searched for LendingPad by name about 2,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 7.7% of all global mortgage origination platform searches, placing LendingPad fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about mortgage origination platforms, LendingPad appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

LendingPad is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. nCinoShare of searches 47.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. ICE Mortgage TechnologyShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MeridianLinkShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. FloifyShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. LendingPadShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top mortgage origination platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LendingPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LendingPad is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LendingPad1st
  2. ICE Mortgage Technology2nd
  3. MeridianLink3rd
  4. nCino4th
  5. Floify5th
  6. SimpleNexus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LendingPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ICE Mortgage Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MeridianLink3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nCino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Floify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SimpleNexus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mortgage origination platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mortgage origination platforms compete with LendingPad?

LendingPad against mortgage origination platforms worldwide, by month

Share of searches by month for nCino, ICE Mortgage Technology, MeridianLink, Floify, LendingPad, SimpleNexus. The figures are in the table below the chart.

View monthly share of searches table
MonthnCinoICE Mortgage TechnologyMeridianLinkFloifyLendingPadSimpleNexus
Oct 202545%10.9%20.1%10.9%9%4%
Nov 202545.1%13.4%16.5%11%11%3%
Dec 202537.7%11.2%20.6%13.7%13.7%3.1%
Jan 202645.4%11%20.3%11%9%3.3%
Feb 202648.1%11.7%17.6%9.6%9.6%3.5%
Mar 202646.9%14%17.1%9.3%9.3%3.4%
Apr 202648.5%11.8%17.7%9.7%9.7%2.7%
May 202646.5%11.3%20.8%9.1%9.1%3.1%
Jun 202645.4%13.5%20.2%8.9%8.9%3.1%
Jul 202644%16.1%19.6%8.6%8.6%3%
Aug 202644.2%16.1%19.7%8.7%8.7%2.6%
Sep 202647.3%17.3%17.3%7.7%7.7%2.8%

  1. 1.nCino

    47.3%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.ICE Mortgage Technology

    17.3%

    Moved from 3rd to 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.MeridianLink

    17.3%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Floify

    7.7%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1 points.

  5. 5.LendingPad

    7.7%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1 points.

  6. 6.SimpleNexus

    2.8%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between LendingPad and its closest rivals

Every comparison with LendingPad

5 comparisons

How has branded search demand for LendingPad changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LendingPad worldwide fell from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, LendingPad’s share of searches among mortgage origination platforms worldwide decreased from 9% to 7.7%.
  • Across the 12 months ending September 2026, LendingPad’s share of searches among mortgage origination platforms worldwide peaked at 13.7% in December 2025 and was lowest at 7.7% in September 2026.

How did search popularity change for mortgage origination platforms worldwide in September 2026?

6 changes

  1. In September 2026, ICE Mortgage Technology overtook MeridianLink to rank 2nd among mortgage origination platforms worldwide, with 17.3% of the searches.

  2. In September 2026, nCino gained share of searches among mortgage origination platforms worldwide, from 44.2% to 47.3%.

  3. In September 2026, MeridianLink lost share of searches among mortgage origination platforms worldwide, from 19.7% to 17.3%.

  4. In September 2026, Floify lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%.

  5. In September 2026, LendingPad lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%.

  6. Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How are LendingPad’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LendingPad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lendingpad

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How the Brand Demand Index is measured

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