ICE Mortgage Technology vs LendingPad:Which is more popular?
In September 2026, ICE Mortgage Technology had more branded searches than LendingPad among mortgage origination platforms worldwide. ICE Mortgage Technology had about 5,400 branded searches, while LendingPad had 2,400. ICE Mortgage Technology made up 17.3% of all mortgage origination platform searches we track, and LendingPad accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about mortgage origination platforms, LendingPad appeared in four of the five answers and ICE Mortgage Technology in three. LendingPad was mentioned before ICE Mortgage Technology in two out of three answers.
Who do people search for more?
ICE Mortgage Technology, about 2 searches for every 1 for LendingPad
Who does AI mention more?
LendingPad, mentioned in 4 of 5 answers, ICE Mortgage Technology in 3
Who does AI recommend more?
LendingPad, named ahead of ICE Mortgage Technology in 2 of 3 answers
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Top mortgage origination platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LendingPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ICE Mortgage Technology was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LendingPad was listed before ICE Mortgage Technology in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LendingPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ICE Mortgage Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MeridianLink3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nCino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Floify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SimpleNexus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage origination platforms
5 answers
Asked ChatGPT
“Which mortgage origination platform should I use?”
Asked ChatGPT
“What are the best mortgage origination platforms?”
Asked ChatGPT
“What's the best mortgage origination platform for a small lending team?”
Searched Google, AI Overview
“loan origination software”
Searched Google, AI Overview
“mortgage origination platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ICE Mortgage Technology or LendingPad more popular in search?
This chart shows how often people search Google for ICE Mortgage Technology and LendingPad by name. Each line represents a brand's share of searches for all six mortgage origination platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ICE Mortgage Technology, LendingPad. The figures are in the table below the chart.
View monthly share of searches table
| Month | nCino | ICE Mortgage Technology | MeridianLink | Floify | LendingPad | SimpleNexus |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 10.9% | 20.1% | 10.9% | 9% | 4% |
| Nov 2025 | 45.1% | 13.4% | 16.5% | 11% | 11% | 3% |
| Dec 2025 | 37.7% | 11.2% | 20.6% | 13.7% | 13.7% | 3.1% |
| Jan 2026 | 45.4% | 11% | 20.3% | 11% | 9% | 3.3% |
| Feb 2026 | 48.1% | 11.7% | 17.6% | 9.6% | 9.6% | 3.5% |
| Mar 2026 | 46.9% | 14% | 17.1% | 9.3% | 9.3% | 3.4% |
| Apr 2026 | 48.5% | 11.8% | 17.7% | 9.7% | 9.7% | 2.7% |
| May 2026 | 46.5% | 11.3% | 20.8% | 9.1% | 9.1% | 3.1% |
| Jun 2026 | 45.4% | 13.5% | 20.2% | 8.9% | 8.9% | 3.1% |
| Jul 2026 | 44% | 16.1% | 19.6% | 8.6% | 8.6% | 3% |
| Aug 2026 | 44.2% | 16.1% | 19.7% | 8.7% | 8.7% | 2.6% |
| Sep 2026 | 47.3% | 17.3% | 17.3% | 7.7% | 7.7% | 2.8% |
How has the ICE Mortgage Technology and LendingPad comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: LendingPad took it in December 2025, ICE Mortgage Technology took it in January 2026.
- Across the 12 months ending September 2026, ICE Mortgage Technology’s share of searches among mortgage origination platforms worldwide moved from 10.9% to 17.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, LendingPad’s share of searches among mortgage origination platforms worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for mortgage origination platforms worldwide in September 2026?
2 changes
In September 2026, ICE Mortgage Technology overtook MeridianLink to rank 2nd among mortgage origination platforms worldwide, with 17.3% of the searches.
In September 2026, LendingPad lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ICE Mortgage Technology’s and LendingPad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ICE Mortgage Technology
1 branded search term
- ice mortgage technology
LendingPad
1 branded search term
- lendingpad
Other head-to-heads among mortgage origination platforms
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