How popular isICE Mortgage Technology in search?
In August 2026, there were an estimated 5.4K branded searches for ICE Mortgage Technology worldwide which is up 22.7% over the last 11 months. ICE Mortgage Technology holds 0.94% estimated Share of Search among mortgage origination platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blend95.8%
nCino2.6%
ICE Mortgage Technology0.94%
Floify0.51%
SimpleNexus0.15%
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Which mortgage origination platforms compete with ICE Mortgage Technology?
Share of Search by month for Blend, nCino, ICE Mortgage Technology. The figures are in the table below the chart.
View monthly share of search table
| Month | Blend | nCino | ICE Mortgage Technology | Floify | SimpleNexus |
|---|---|---|---|---|---|
| Oct 2025 | 95.9% | 2.6% | 0.63% | 0.63% | 0.23% |
| Nov 2025 | 95.9% | 2.6% | 0.77% | 0.63% | 0.17% |
| Dec 2025 | 96.3% | 2.1% | 0.63% | 0.77% | 0.18% |
| Jan 2026 | 96% | 2.6% | 0.63% | 0.63% | 0.19% |
| Feb 2026 | 96.1% | 2.6% | 0.63% | 0.51% | 0.19% |
| Mar 2026 | 96% | 2.6% | 0.77% | 0.51% | 0.19% |
| Apr 2026 | 96.1% | 2.6% | 0.63% | 0.51% | 0.14% |
| May 2026 | 96.3% | 2.6% | 0.52% | 0.42% | 0.14% |
| Jun 2026 | 96.7% | 2.1% | 0.63% | 0.42% | 0.14% |
| Jul 2026 | 96.5% | 2.1% | 0.77% | 0.42% | 0.14% |
| Aug 2026 | 95.8% | 2.6% | 0.94% | 0.51% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.8% | 550K | -18.3% | -0.7 points | |
| 2, held 2nd | 2.6% | 14.8K | 0% | +0.5 points | |
| 3, held 3rd | 0.94% | 5.4K | 0% | +0.2 points | |
| 4, held 4th | 0.51% | 2.9K | 0% | +0.1 points | |
| 5, held 5th | 0.15% | 880 | -12% | 0 points |
1.
Blend95.8%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
2.
nCino2.6%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
0.94%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Floify0.51%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.15%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare search popularity between ICE Mortgage Technology and its closest rivals
How has branded search demand for ICE Mortgage Technology changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ICE Mortgage Technology worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, ICE Mortgage Technology rose from 4th to 3rd among mortgage origination platforms worldwide.
How did search popularity change for mortgage origination platforms worldwide in August 2026?
5 changes
In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.
Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for nCino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is ICE Mortgage Technology measured?
Brandwave collects information about searches that people make online using ICE Mortgage Technology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ice mortgage technology
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