Brandwave

Floify vs ICE Mortgage Technology:Which is more popular by branded search?

In August 2026, ICE Mortgage Technology had more branded searches than Floify among mortgage origination platforms worldwide. ICE Mortgage Technology was estimated to have 5.4K branded searches compared to Floify’s 2.9K, and held a 0.94% Share of Search versus Floify’s 0.51%. These are worldwide searches for English-language branded terms.

Share of Search among mortgage origination platforms worldwide in August 2026Which is more popular in search, Floify or ICE Mortgage Technology?
Floify0.51%2.9K searches
vs
ICE Mortgage Technology0.94%5.4K searches
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Which is more popular in search, Floify or ICE Mortgage Technology?

Compare the systems lenders originate home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Floify and ICE Mortgage Technology among mortgage origination platforms worldwide, by month

Share of Search by month for ICE Mortgage Technology, Floify. The figures are in the table below the chart.

View monthly share of search table
MonthBlendnCinoICE Mortgage TechnologyFloifySimpleNexus
Oct 202595.9%2.6%0.63%0.63%0.23%
Nov 202595.9%2.6%0.77%0.63%0.17%
Dec 202596.3%2.1%0.63%0.77%0.18%
Jan 202696%2.6%0.63%0.63%0.19%
Feb 202696.1%2.6%0.63%0.51%0.19%
Mar 202696%2.6%0.77%0.51%0.19%
Apr 202696.1%2.6%0.63%0.51%0.14%
May 202696.3%2.6%0.52%0.42%0.14%
Jun 202696.7%2.1%0.63%0.42%0.14%
Jul 202696.5%2.1%0.77%0.42%0.14%
Aug 202695.8%2.6%0.94%0.51%0.15%
Sep 2026—————

How has the Floify and ICE Mortgage Technology comparison changed over the last 12 months?

How did search popularity change for mortgage origination platforms worldwide in August 2026?

  1. Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  2. Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Floify’s and ICE Mortgage Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Floify

1 branded search term

  • floify

ICE Mortgage Technology

1 branded search term

  • ice mortgage technology

How the Brand Demand Index is measured

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