Floify vs LendingPad:Which is more popular?
In September 2026, Floify and LendingPad were level in searches among mortgage origination platforms worldwide, with an estimated 2.4K branded searches each, at 7.7% of the total each. When we asked ChatGPT and Google AI Overviews about mortgage origination platforms, LendingPad appeared in four of the five answers and Floify in one. LendingPad was mentioned before Floify in every answer.
Who do people search for more?
Floify and LendingPad are searched for about as often as each other.
Who does AI mention more?
LendingPad, mentioned in 4 of 5 answers, Floify in 1
Who does AI recommend more?
LendingPad, named ahead of Floify in every answer
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Top mortgage origination platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LendingPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Floify was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LendingPad was listed before Floify in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LendingPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ICE Mortgage Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MeridianLink3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nCino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Floify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SimpleNexus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage origination platforms
5 answers
Asked ChatGPT
“Which mortgage origination platform should I use?”
Asked ChatGPT
“What are the best mortgage origination platforms?”
Asked ChatGPT
“What's the best mortgage origination platform for a small lending team?”
Searched Google, AI Overview
“loan origination software”
Searched Google, AI Overview
“mortgage origination platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Floify or LendingPad more popular in search?
This chart shows how often people search Google for Floify and LendingPad by name. Each line represents a brand's share of searches for all six mortgage origination platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Floify, LendingPad. The figures are in the table below the chart.
View monthly share of searches table
| Month | nCino | ICE Mortgage Technology | MeridianLink | Floify | LendingPad | SimpleNexus |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 10.9% | 20.1% | 10.9% | 9% | 4% |
| Nov 2025 | 45.1% | 13.4% | 16.5% | 11% | 11% | 3% |
| Dec 2025 | 37.7% | 11.2% | 20.6% | 13.7% | 13.7% | 3.1% |
| Jan 2026 | 45.4% | 11% | 20.3% | 11% | 9% | 3.3% |
| Feb 2026 | 48.1% | 11.7% | 17.6% | 9.6% | 9.6% | 3.5% |
| Mar 2026 | 46.9% | 14% | 17.1% | 9.3% | 9.3% | 3.4% |
| Apr 2026 | 48.5% | 11.8% | 17.7% | 9.7% | 9.7% | 2.7% |
| May 2026 | 46.5% | 11.3% | 20.8% | 9.1% | 9.1% | 3.1% |
| Jun 2026 | 45.4% | 13.5% | 20.2% | 8.9% | 8.9% | 3.1% |
| Jul 2026 | 44% | 16.1% | 19.6% | 8.6% | 8.6% | 3% |
| Aug 2026 | 44.2% | 16.1% | 19.7% | 8.7% | 8.7% | 2.6% |
| Sep 2026 | 47.3% | 17.3% | 17.3% | 7.7% | 7.7% | 2.8% |
How has the Floify and LendingPad comparison changed over the last 12 months?
3 findings
- Floify was ahead of LendingPad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Floify’s share of searches among mortgage origination platforms worldwide moved from 10.9% to 7.7%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, LendingPad’s share of searches among mortgage origination platforms worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for mortgage origination platforms worldwide in September 2026?
2 changes
In September 2026, Floify lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%.
In September 2026, LendingPad lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Floify’s and LendingPad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Floify
1 branded search term
- floify
LendingPad
1 branded search term
- lendingpad
Other head-to-heads among mortgage origination platforms
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