NETGEAR vs TP-Link:Which is searched more?
In September 2026, NETGEAR had more branded searches than TP-Link among modem router brands worldwide. NETGEAR was estimated to have 135K branded searches compared to TP-Link’s 33.1K, and held a 6.8% Share of Search versus TP-Link’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NETGEAR or TP-Link?
Compare the modem router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NETGEAR, TP-Link. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | NETGEAR | TP-Link |
|---|---|---|---|
| Oct 2025 | 89.9% | 8.1% | 2% |
| Nov 2025 | 89.9% | 8.1% | 2% |
| Dec 2025 | 89.9% | 8.1% | 2% |
| Jan 2026 | 89.9% | 8.1% | 2% |
| Feb 2026 | 91.2% | 6.7% | 2% |
| Mar 2026 | 89.9% | 8.1% | 2% |
| Apr 2026 | 89.5% | 8.1% | 2.4% |
| May 2026 | 89.9% | 8.1% | 2% |
| Jun 2026 | 91.6% | 6.8% | 1.7% |
| Jul 2026 | 89.5% | 8.1% | 2.4% |
| Aug 2026 | 91.2% | 6.7% | 2% |
| Sep 2026 | 91.6% | 6.8% | 1.7% |
How has the NETGEAR and TP-Link comparison changed over the last 12 months?
3 findings
- NETGEAR was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among modem router brands worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among modem router brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for modem router brands worldwide in September 2026?
2 changes
Other head-to-heads among modem router brands
How each brand is measured
Brandwave collects information about searches that people make online using NETGEAR’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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