Bonds vs SAXX:Which is searched more?
In September 2026, SAXX had more branded searches than Bonds among men's underwear brands worldwide. SAXX was estimated to have 90.5K branded searches compared to Bonds’ 18.1K, and held a 17.4% Share of Search versus Bonds’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonds or SAXX?
Compare the men's underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAXX, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Jockey | Step One | SAXX | Tommy John | Bonds |
|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 18% | 18.4% | 18.4% | 4.5% |
| Nov 2025 | 28.1% | 26.9% | 18.9% | 23.1% | 3.1% |
| Dec 2025 | 34.8% | 18.8% | 23.4% | 19.1% | 3.8% |
| Jan 2026 | 42.4% | 17.7% | 23.2% | 12.8% | 3.8% |
| Feb 2026 | 39.8% | 20.2% | 21.8% | 14.6% | 3.6% |
| Mar 2026 | 44.1% | 19.5% | 19.9% | 13.3% | 3.2% |
| Apr 2026 | 42.8% | 18.9% | 19.3% | 15.8% | 3.2% |
| May 2026 | 46.4% | 16.7% | 17.1% | 17.1% | 2.8% |
| Jun 2026 | 49.1% | 17.7% | 18.1% | 12.1% | 3% |
| Jul 2026 | 47.9% | 17.3% | 17.6% | 14.4% | 2.9% |
| Aug 2026 | 21.7% | 9.6% | 8% | 59.2% | 1.6% |
| Sep 2026 | 47.2% | 17.7% | 17.4% | 14.2% | 3.5% |
How has the Bonds and SAXX comparison changed over the last 12 months?
3 findings
- SAXX was ahead of Bonds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonds’ estimated Share of Search among men's underwear brands worldwide moved from 4.5% to 3.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide moved from 18.4% to 17.4%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for men's underwear brands worldwide in September 2026?
2 changes
In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search.
In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 1.6% to 3.5%.
Other head-to-heads among men's underwear brands
How each brand is measured
Brandwave collects information about searches that people make online using Bonds’ and SAXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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