Brandwave

Granola vs Otter:Which is more popular?

In September 2026, Otter had more branded searches than Granola among meeting transcription tools worldwide. Otter had about 382,000 branded searches, while Granola had 206,000. Otter made up 39.3% of all meeting transcription tool searches we track, and Granola accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about meeting transcription tools, both Granola and Otter appeared in all five answers. Otter was mentioned before Granola in four out of five answers.

Among meeting transcription tools worldwide in September 2026

Who do people search for more?

Otter, about 85% more searches than Granola

Otter 382K searchesGranola 206K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Granola in 5 of 5Otter in 5 of 5

Who does AI recommend more?

Otter, named ahead of Granola in 4 of 5 answers

Otter first in 4Granola first in 1

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Top meeting transcription tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Granola and Otter showed up in all five answers. Otter was listed before Granola in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Otter1st
  2. Fathom2nd
  3. Fireflies.ai3rd
  4. Granola4th
  5. Tactiq5th
  6. tl;dv6th
  7. Rev–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Granola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fireflies.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fathom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tactiq2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tl;dv1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rev0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meeting transcription tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Granola or Otter more popular in search?

This chart shows how often people search Google for Granola and Otter by name. Each line represents a brand's share of searches for all seven meeting transcription tools we track, month by month, from English-language searches worldwide.

Granola and Otter among meeting transcription tools worldwide, by month

Share of searches by month for Otter, Granola. The figures are in the table below the chart.

View monthly share of searches table
MonthOtterGranolaFireflies.aiTactiqtl;dvFathomRev
Oct 202552.1%5.9%14%10.1%7.4%5.9%4.6%
Nov 202550.1%6.8%16.2%9.7%7.9%6.9%2.4%
Dec 202550.2%7.1%16.2%9.7%8.6%5.8%2.4%
Jan 202648.8%9.9%15.5%9.4%7.6%6.9%1.9%
Feb 202649.1%12.1%12.9%9.3%8.3%6.7%1.6%
Mar 202648.2%14.4%12.7%9.2%7.5%6.1%1.9%
Apr 202648.5%14.5%12.9%9.3%6.8%6.1%1.9%
May 202644.7%16.4%14.3%8.6%7.2%6.8%2.1%
Jun 202640.7%18.2%13.1%9.5%8.1%7.5%2.9%
Jul 202641.8%19%11.4%9.8%8.1%6.9%3%
Aug 202641.8%19.1%11.5%9.9%8%6.7%3%
Sep 202639.3%21.2%12.9%11.3%6.8%6.2%2.3%

How has the Granola and Otter comparison changed over the last 12 months?

3 findings
  • Otter was ahead of Granola in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Granola’s share of searches among meeting transcription tools worldwide moved from 5.9% to 21.2%, and its estimated monthly branded searches moved from 64.6K to 206K.
  • Across the 12 months ending September 2026, Otter’s share of searches among meeting transcription tools worldwide moved from 52.1% to 39.3%, and its estimated monthly branded searches moved from 569K to 382K.

How did search popularity change for meeting transcription tools worldwide in September 2026?

2 changes

  1. In September 2026, Granola gained share of searches among meeting transcription tools worldwide, from 19.1% to 21.2%.

  2. In September 2026, Otter lost share of searches among meeting transcription tools worldwide, from 41.8% to 39.3%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Granola’s and Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Granola

10 branded search terms

  • Granola AI
  • granola ai app
  • granola ai notes
  • granola ai notetaker
  • granola app
  • granola meeting notes
  • granola note taker
  • granola notes
  • granola notetaker
  • granola.ai

Otter

10 branded search terms

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

How the Brand Demand Index is measured

Other head-to-heads among meeting transcription tools

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