Brandwave

Media monitoring platforms:Which brands are most popular in search?

In August 2026, Meltwater was the most searched among media monitoring platforms worldwide, with an estimated 60.8K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Meltwater46.4%
  2. Brandwatch31.2%
  3. Talkwalker16.9%
  4. Onclusive4.2%
  5. Cision1.3%

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Share of SearchLeaderboard

Compare the platforms that track press and broadcast coverage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among media monitoring platforms worldwide, by month

Share of Search by month for Meltwater, Brandwatch, Talkwalker, Onclusive. The figures are in the table below the chart.

View monthly share of search table
MonthMeltwaterBrandwatchTalkwalkerOnclusiveCision
Oct 202539.3%32.4%21.4%5.4%1.4%
Nov 202536.7%36.9%20%5%1.3%
Dec 202536.2%36.5%19.7%6%1.6%
Jan 202639.3%32.5%21.4%5.4%1.4%
Feb 202640.8%33.9%18.2%5.6%1.5%
Mar 202636.3%36.6%19.7%6.1%1.3%
Apr 202640.9%33.7%18.2%5.6%1.5%
May 202641.4%34.2%18.4%4.7%1.3%
Jun 202641.1%33.7%18.3%5.6%1.5%
Jul 202645.3%30.5%16.5%6.1%1.6%
Aug 202646.4%31.2%16.9%4.2%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Meltwater

    46.4%

    Held 1st. 60.8K estimated branded searches, -0.1% vs prior month. Share +1.1 points.

  2. 2.Brandwatch

    31.2%

    Held 2nd. 40.9K estimated branded searches, -0.22% vs prior month. Share +0.7 points.

  3. 3.Talkwalker

    16.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Onclusive

    4.2%

    Held 4th. 5.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  5. 5.Cision

    1.3%

    Held 5th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among media monitoring platforms worldwide?

In August 2026, Meltwater was the most searched among media monitoring platforms worldwide, with an estimated 60.8K branded searches and 46.4% estimated Share of Search within this set. Brandwatch is in 2nd place, 15.2 percentage points behind at 31.2% Share of Search.

Global media monitoring platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Meltwater39.3% → 46.4%46.4%Aug 202636.2%Dec 20251st
Brandwatch32.4% → 31.2%36.9%Nov 202530.5%Jul 20262nd
Talkwalker21.4% → 16.9%21.4%Oct 202516.5%Jul 20263rd
Onclusive5.4% → 4.2%6.1%Jul 20264.2%Aug 20264th
Cision1.4% → 1.3%1.6%Dec 20251.3%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring platforms worldwide increased from 39.3% to 46.4%.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide decreased from 32.4% to 31.2%.
  • Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide decreased from 21.4% to 16.9%.
  • Across the 11 months ending August 2026, Onclusive’s estimated Share of Search among media monitoring platforms worldwide decreased from 5.4% to 4.2%.
  • Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring platforms worldwide peaked at 46.4% in August 2026 and was lowest at 36.2% in December 2025.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide peaked at 36.9% in November 2025 and was lowest at 30.5% in July 2026.
  • Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide peaked at 21.4% in October 2025 and was lowest at 16.5% in July 2026.
  • Across the 11 months ending August 2026, Onclusive’s estimated Share of Search among media monitoring platforms worldwide peaked at 6.1% in July 2026 and was lowest at 4.2% in August 2026.
  • Across the 11 months ending August 2026, Cision held steady: its estimated Share of Search among media monitoring platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for media monitoring platforms worldwide in August 2026?

  1. In August 2026, Meltwater gained estimated Share of Search among media monitoring platforms worldwide, from 45.3% to 46.4%.

  2. In August 2026, Brandwatch gained estimated Share of Search among media monitoring platforms worldwide, from 30.5% to 31.2%.

  3. In August 2026, Onclusive lost estimated Share of Search among media monitoring platforms worldwide, from 6.1% to 4.2%.

  4. Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Cision worldwide fell 34.9% over 11 measured months, from 2.7K to 1.8K in August 2026.

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