How popular isBrandwatch in search?
In August 2026, there were an estimated 40.9K branded searches for Brandwatch worldwide which is down 33.2% over the last 11 months. Brandwatch holds 31.2% estimated Share of Search among media monitoring platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Meltwater46.4%
Brandwatch31.2%
Talkwalker16.9%
Onclusive4.2%
Cision1.3%
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Which media monitoring platforms compete with Brandwatch?
Share of Search by month for Meltwater, Brandwatch, Talkwalker, Onclusive. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brandwatch | Talkwalker | Onclusive | Cision |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.4% | 21.4% | 5.4% | 1.4% |
| Nov 2025 | 36.7% | 36.9% | 20% | 5% | 1.3% |
| Dec 2025 | 36.2% | 36.5% | 19.7% | 6% | 1.6% |
| Jan 2026 | 39.3% | 32.5% | 21.4% | 5.4% | 1.4% |
| Feb 2026 | 40.8% | 33.9% | 18.2% | 5.6% | 1.5% |
| Mar 2026 | 36.3% | 36.6% | 19.7% | 6.1% | 1.3% |
| Apr 2026 | 40.9% | 33.7% | 18.2% | 5.6% | 1.5% |
| May 2026 | 41.4% | 34.2% | 18.4% | 4.7% | 1.3% |
| Jun 2026 | 41.1% | 33.7% | 18.3% | 5.6% | 1.5% |
| Jul 2026 | 45.3% | 30.5% | 16.5% | 6.1% | 1.6% |
| Aug 2026 | 46.4% | 31.2% | 16.9% | 4.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 60.8K | -0.1% | +1.1 points | |
| 2, held 2nd | 31.2% | 40.9K | -0.22% | +0.7 points | |
| 3, held 3rd | 16.9% | 22.2K | 0% | +0.4 points | |
| 4, held 4th | 4.2% | 5.5K | -33.1% | -1.9 points | |
| 5, held 5th | 1.3% | 1.8K | -16.1% | -0.2 points |
46.4%
Held 1st. 60.8K estimated branded searches, -0.1% vs prior month. Share +1.1 points.
31.2%
Held 2nd. 40.9K estimated branded searches, -0.22% vs prior month. Share +0.7 points.
16.9%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.2%
Held 4th. 5.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
5.
Cision1.3%
Held 5th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.2 points.
Compare search popularity between Brandwatch and its closest rivals
How has branded search demand for Brandwatch changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brandwatch worldwide fell from 61.2K to 40.9K.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide decreased from 32.4% to 31.2%.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide peaked at 36.9% in November 2025 and was lowest at 30.5% in July 2026.
How did search popularity change for media monitoring platforms worldwide in August 2026?
5 changes
In August 2026, Meltwater gained estimated Share of Search among media monitoring platforms worldwide, from 45.3% to 46.4%.
In August 2026, Brandwatch gained estimated Share of Search among media monitoring platforms worldwide, from 30.5% to 31.2%.
In August 2026, Onclusive lost estimated Share of Search among media monitoring platforms worldwide, from 6.1% to 4.2%.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
Estimated monthly branded searches for Cision worldwide fell 34.9% over 11 measured months, from 2.7K to 1.8K in August 2026.
Where does Brandwatch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Social listening platforms | 2nd of 5 | 30.9% | Show ranking |
| Media monitoring platforms | 2nd of 5 | 31.2% | Shown above |
How is Brandwatch measured?
Brandwave collects information about searches that people make online using Brandwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- brandwatch
- brandwatch social listening
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Is Brandwatch your brand?
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