Criteo vs Walmart Connect:Which is more popular?
In September 2026, Criteo had more branded searches than Walmart Connect among marketplace advertising platforms worldwide. Criteo had about 40,700 branded searches, while Walmart Connect had 6,600. Criteo made up 26.7% of all marketplace advertising platform searches we track, and Walmart Connect accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about marketplace advertising platforms, Walmart Connect appeared in four of the five answers and Criteo in one. Walmart Connect was mentioned before Criteo in every answer.
Who do people search for more?
Criteo, about 6 searches for every 1 for Walmart Connect
Who does AI mention more?
Walmart Connect, mentioned in 4 of 5 answers, Criteo in 1
Who does AI recommend more?
Walmart Connect, named ahead of Criteo in every answer
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Top marketplace advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Walmart Connect was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Criteo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Walmart Connect was listed before Criteo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Amazon Ads1st- Walmart Connect2nd
- eBay Ads3rd
- Criteo4th
- PromoteIQ5th
Koddi–
Moloco–
CitrusAd–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eBay Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Criteo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PromoteIQ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koddi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moloco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketplace advertising platforms
5 answers
Asked ChatGPT
“Which marketplace advertising platform should I use?”
Asked ChatGPT
“What are the best marketplace advertising platforms?”
Asked ChatGPT
“What's the best marketplace advertising platform for online marketplace ad campaigns?”
Searched Google, AI Overview
“retail media platform”
Searched Google, AI Overview
“marketplace advertising platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Criteo or Walmart Connect more popular in search?
This chart shows how often people search Google for Criteo and Walmart Connect by name. Each line represents a brand's share of searches for all eight marketplace advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Criteo, Walmart Connect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | Criteo | Walmart Connect | eBay Ads | Koddi | Moloco | CitrusAd | PromoteIQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 34.5% | 3.7% | 3.9% | 3.1% | 0.91% | 1.4% | 0.12% |
| Nov 2025 | 56.7% | 30.5% | 4% | 4.2% | 2.7% | 0.8% | 0.98% | 0.1% |
| Dec 2025 | 61.4% | 27% | 3.6% | 3.7% | 2.9% | 0.86% | 0.48% | 0.11% |
| Jan 2026 | 50.9% | 33.4% | 4.4% | 5.6% | 3.6% | 1.1% | 0.87% | 0.11% |
| Feb 2026 | 51.6% | 33.8% | 4.5% | 5% | 3.7% | 0.88% | 0.49% | 0.1% |
| Mar 2026 | 55.9% | 30.2% | 4.9% | 4.7% | 2.7% | 0.97% | 0.44% | 0.09% |
| Apr 2026 | 52.2% | 34.3% | 4.6% | 4.3% | 3% | 1.1% | 0.41% | 0.08% |
| May 2026 | 55.1% | 29.8% | 4.8% | 5.3% | 3.2% | 1.2% | 0.43% | 0.08% |
| Jun 2026 | 51.1% | 33.6% | 5.5% | 5.3% | 3% | 1.1% | 0.4% | 0.07% |
| Jul 2026 | 51.1% | 33.7% | 4.5% | 6.4% | 3% | 0.88% | 0.33% | 0.05% |
| Aug 2026 | 54.9% | 29.7% | 4.8% | 6.1% | 3.2% | 0.95% | 0.35% | 0.07% |
| Sep 2026 | 60.4% | 26.7% | 4.3% | 4.3% | 2.9% | 1% | 0.31% | 0.06% |
How has the Criteo and Walmart Connect comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Walmart Connect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Criteo’s share of searches among marketplace advertising platforms worldwide moved from 34.5% to 26.7%, and its estimated monthly branded searches moved from 60.8K to 40.7K.
- Across the 12 months ending September 2026, Walmart Connect’s share of searches among marketplace advertising platforms worldwide moved from 3.7% to 4.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for marketplace advertising platforms worldwide in September 2026?
2 changes
In September 2026, Criteo lost share of searches among marketplace advertising platforms worldwide, from 29.7% to 26.7%.
In September 2026, Walmart Connect rose from 4th to 3rd among marketplace advertising platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Criteo’s and Walmart Connect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Criteo
2 branded search terms
- criteo
- criteo retail media
Walmart Connect
1 branded search term
- walmart connect
Other head-to-heads among marketplace advertising platforms
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