Amazon Ads vs eBay Ads:Which is more popular?

Name: Amazon Ads vs eBay Ads: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Amazon Ads had more branded searches than eBay Ads among marketplace advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while eBay Ads had 6,500. Amazon Ads made up 60.4% of all marketplace advertising platform searches we track, and eBay Ads accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about marketplace advertising platforms, Amazon Ads appeared in all five answers and eBay Ads in three. Amazon Ads was mentioned before eBay Ads in every answer.

Among marketplace advertising platforms worldwide in September 2026

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Top marketplace advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Ads appeared in all five answers. eBay Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Ads was listed before eBay Ads in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Amazon Ads	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Walmart Connect	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
eBay Ads	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Criteo	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
PromoteIQ	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Koddi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Moloco	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
CitrusAd	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
eBay Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Criteo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PromoteIQ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Koddi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moloco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketplace advertising platforms

5 answers

Asked ChatGPT
“Which marketplace advertising platform should I use?”
Asked ChatGPT
“What are the best marketplace advertising platforms?”
Asked ChatGPT
“What's the best marketplace advertising platform for online marketplace ad campaigns?”
Searched Google, AI Overview
“retail media platform”
Searched Google, AI Overview
“marketplace advertising platform”
1. 1Amazon Ads

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon Ads or eBay Ads more popular in search?

This chart shows how often people search Google for Amazon Ads and eBay Ads by name. Each line represents a brand's share of searches for all eight marketplace advertising platforms we track, month by month, from English-language searches worldwide.

Amazon Ads and eBay Ads among marketplace advertising platforms worldwide, by month

Month	Amazon Ads	Criteo	Walmart Connect	eBay Ads	Koddi	Moloco	CitrusAd	PromoteIQ
Oct 2025	52.4%	34.5%	3.7%	3.9%	3.1%	0.91%	1.4%	0.12%
Nov 2025	56.7%	30.5%	4%	4.2%	2.7%	0.8%	0.98%	0.1%
Dec 2025	61.4%	27%	3.6%	3.7%	2.9%	0.86%	0.48%	0.11%
Jan 2026	50.9%	33.4%	4.4%	5.6%	3.6%	1.1%	0.87%	0.11%
Feb 2026	51.6%	33.8%	4.5%	5%	3.7%	0.88%	0.49%	0.1%
Mar 2026	55.9%	30.2%	4.9%	4.7%	2.7%	0.97%	0.44%	0.09%
Apr 2026	52.2%	34.3%	4.6%	4.3%	3%	1.1%	0.41%	0.08%
May 2026	55.1%	29.8%	4.8%	5.3%	3.2%	1.2%	0.43%	0.08%
Jun 2026	51.1%	33.6%	5.5%	5.3%	3%	1.1%	0.4%	0.07%
Jul 2026	51.1%	33.7%	4.5%	6.4%	3%	0.88%	0.33%	0.05%
Aug 2026	54.9%	29.7%	4.8%	6.1%	3.2%	0.95%	0.35%	0.07%
Sep 2026	60.4%	26.7%	4.3%	4.3%	2.9%	1%	0.31%	0.06%

How has the Amazon Ads and eBay Ads comparison changed over the last 12 months?

3 findings

Amazon Ads was ahead of eBay Ads in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Amazon Ads’ share of searches among marketplace advertising platforms worldwide moved from 52.4% to 60.4%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
Across the 12 months ending September 2026, eBay Ads’ share of searches among marketplace advertising platforms worldwide moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 6.8K to 6.5K.

How did search popularity change for marketplace advertising platforms worldwide in September 2026?

2 changes

In September 2026, Amazon Ads gained share of searches among marketplace advertising platforms worldwide, from 54.9% to 60.4%.
In September 2026, eBay Ads lost share of searches among marketplace advertising platforms worldwide, from 6.1% to 4.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon Ads’ and eBay Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.