How popular iseBay Ads?
In September 2026, people searched for eBay Ads by name about 6,500 times worldwide, about the same as the previous year. These searches made up 4.3% of all global marketplace advertising platform searches, placing eBay Ads fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketplace advertising platforms, eBay Ads appeared in three of the five answers and was the third most recommended of the eight.
eBay Ads is the fourth most searched of 8 competitors and the third most recommended in AI answers.
Amazon AdsShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CriteoShare of searches 26.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Walmart ConnectShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- eBay AdsShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
KoddiShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top marketplace advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, eBay Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. eBay Ads is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Amazon Ads1st
- Walmart Connect2nd
- eBay Ads3rd
- Criteo4th
- PromoteIQ5th
- Koddi–
Moloco–
CitrusAd–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eBay Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Criteo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PromoteIQ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koddi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moloco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketplace advertising platforms
5 answers
Asked ChatGPT
“Which marketplace advertising platform should I use?”
Asked ChatGPT
“What are the best marketplace advertising platforms?”
Asked ChatGPT
“What's the best marketplace advertising platform for online marketplace ad campaigns?”
Searched Google, AI Overview
“retail media platform”
Searched Google, AI Overview
“marketplace advertising platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which marketplace advertising platforms compete with eBay Ads?
Share of searches by month for Amazon Ads, Criteo, Walmart Connect, eBay Ads, Koddi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | Criteo | Walmart Connect | eBay Ads | Koddi | Moloco | CitrusAd | PromoteIQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 34.5% | 3.7% | 3.9% | 3.1% | 0.91% | 1.4% | 0.12% |
| Nov 2025 | 56.7% | 30.5% | 4% | 4.2% | 2.7% | 0.8% | 0.98% | 0.1% |
| Dec 2025 | 61.4% | 27% | 3.6% | 3.7% | 2.9% | 0.86% | 0.48% | 0.11% |
| Jan 2026 | 50.9% | 33.4% | 4.4% | 5.6% | 3.6% | 1.1% | 0.87% | 0.11% |
| Feb 2026 | 51.6% | 33.8% | 4.5% | 5% | 3.7% | 0.88% | 0.49% | 0.1% |
| Mar 2026 | 55.9% | 30.2% | 4.9% | 4.7% | 2.7% | 0.97% | 0.44% | 0.09% |
| Apr 2026 | 52.2% | 34.3% | 4.6% | 4.3% | 3% | 1.1% | 0.41% | 0.08% |
| May 2026 | 55.1% | 29.8% | 4.8% | 5.3% | 3.2% | 1.2% | 0.43% | 0.08% |
| Jun 2026 | 51.1% | 33.6% | 5.5% | 5.3% | 3% | 1.1% | 0.4% | 0.07% |
| Jul 2026 | 51.1% | 33.7% | 4.5% | 6.4% | 3% | 0.88% | 0.33% | 0.05% |
| Aug 2026 | 54.9% | 29.7% | 4.8% | 6.1% | 3.2% | 0.95% | 0.35% | 0.07% |
| Sep 2026 | 60.4% | 26.7% | 4.3% | 4.3% | 2.9% | 1% | 0.31% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 92.1K | +22.3% | +5.5 points | |
| 2, held 2nd | 26.7% | 40.7K | 0% | -3 points | |
| 3, moved from 4th to 3rd | 4.3% | 6.6K | 0% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.3% | 6.5K | -21.7% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 4.4K | 0% | -0.3 points | |
| 6, held 6th | 1% | 1.6K | +23.1% | +0.1 points | |
| 7, held 7th | 0.31% | 480 | 0% | 0 points | |
| 8, held 8th | 0.06% | 90 | 0% | 0 points |
60.4%
Held 1st. 92.1K estimated branded searches, +22.3% vs prior month. Share +5.5 points.
2.
Criteo26.7%
Held 2nd. 40.7K estimated branded searches, 0% vs prior month. Share -3 points.
4.3%
Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.eBay Ads
4.3%
Moved from 3rd to 4th. 6.5K estimated branded searches, -21.7% vs prior month. Share -1.8 points.
5.
Koddi2.9%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Moloco1%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
7.
CitrusAd0.31%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
0.06%
Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between eBay Ads and its closest rivals
Every comparison with eBay Ads
7 comparisons
How has branded search demand for eBay Ads changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for eBay Ads worldwide held steady, from 6.8K to 6.5K.
- Across the 12 months ending September 2026, eBay Ads’ share of searches among marketplace advertising platforms worldwide peaked at 6.4% in July 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, eBay Ads fell from 3rd to 4th among marketplace advertising platforms worldwide.
How did search popularity change for marketplace advertising platforms worldwide in September 2026?
6 changes
In September 2026, Amazon Ads gained share of searches among marketplace advertising platforms worldwide, from 54.9% to 60.4%.
In September 2026, Criteo lost share of searches among marketplace advertising platforms worldwide, from 29.7% to 26.7%.
In September 2026, eBay Ads lost share of searches among marketplace advertising platforms worldwide, from 6.1% to 4.3%.
In September 2026, Walmart Connect rose from 4th to 3rd among marketplace advertising platforms worldwide.
Estimated monthly branded searches for CitrusAd worldwide fell 80% over 12 measured months, from 2.4K to 480 in September 2026.
Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 12 measured months, from 210 to 90 in September 2026.
How are eBay Ads’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using eBay Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ebay ads
- ebay promoted listings
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Is eBay Ads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.