Brandwave

Charlotte Tilbury vs Milani:Which is more popular?

In October 2026, Charlotte Tilbury had more branded searches than Milani among lip oil brands worldwide. Charlotte Tilbury had about 2,900 branded searches, while Milani had 1,600. Charlotte Tilbury made up 0.91% of all lip oil brand searches we track, and Milani accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about lip oil brands, Milani appeared in one of the five answers and Charlotte Tilbury in none.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Charlotte Tilbury, about 81% more searches than Milani

Charlotte Tilbury 2.9K searchesMilani 1.6K searches

Who does AI mention more?

Milani, mentioned in 1 of 5 answers, Charlotte Tilbury in 0

Milani in 1 of 5Charlotte Tilbury in 0 of 5

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milani was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. +2 more
  11. Milani–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Charlotte Tilbury or Milani more popular in search?

This chart shows how often people search Google for Charlotte Tilbury and Milani by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Charlotte Tilbury and Milani among lip oil brands worldwide, by month

Share of searches by month for Charlotte Tilbury, Milani. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

Charlotte Tilbury and Milani sell other things too, so only their searches that name this product count here, like “charlotte tilbury lip oil”.

How has branded search for Charlotte Tilbury and Milani changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Charlotte Tilbury took it in June 2026, Milani took it in August 2026, Charlotte Tilbury took it in October 2026.
  • Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip oil brands worldwide moved from 0.83% to 0.91%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
  • Across the 12 months ending October 2026, Milani’s share of searches among lip oil brands worldwide moved from 0.83% to 0.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K.

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.

  2. Estimated monthly branded searches for Charlotte Tilbury worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in October 2026.

How are Charlotte Tilbury’s and Milani’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Milani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charlotte Tilbury

1 branded search term

  • charlotte tilbury lip oil

Milani

1 branded search term

  • milani lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

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