Rogue Fitness vs SBD:Which is more popular?
In September 2026, Rogue Fitness had more branded searches than SBD among lifting straps brands worldwide. Rogue Fitness had about 110,000 branded searches, while SBD had 18,100. Rogue Fitness made up 44% of all lifting straps brand searches we track, and SBD accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about lifting straps brands, SBD appeared in three of the five answers and Rogue Fitness in two. Rogue Fitness was mentioned before SBD in two out of three answers that named either.
Who do people search for more?
Rogue Fitness, about 6 searches for every 1 for SBD
Who does AI mention more?
SBD, mentioned in 3 of 5 answers, Rogue Fitness in 2
Who does AI recommend more?
Rogue Fitness, named ahead of SBD in 2 of 3 answers
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Top lifting straps brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SBD was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rogue Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was listed before SBD in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gymreapers1st- Rogue Fitness2nd
Harbinger3rd- SBD4th
Versa Gripps5th
Eleiko–
RDX–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gymreapers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SBD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harbinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Versa Gripps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RDX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lifting straps brands
5 answers
Asked ChatGPT
“Which lifting straps brand should I buy?”
Asked ChatGPT
“What are the best lifting straps brands?”
Asked ChatGPT
“What's the best lifting straps brand for heavy lifting?”
Searched Google, AI Overview
“lifting straps”
Searched Google, AI Overview
“gym straps”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rogue Fitness or SBD more popular in search?
This chart shows how often people search Google for Rogue Fitness and SBD by name. Each line represents a brand's share of searches for all seven lifting straps brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rogue Fitness, SBD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Versa Gripps | Gymreapers | Eleiko | SBD | RDX | Harbinger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 19.6% | 13.1% | 10.7% | 8.8% | 2.1% | 2.1% |
| Nov 2025 | 46.3% | 17% | 17% | 9.3% | 7.6% | 1.5% | 1.3% |
| Dec 2025 | 41.6% | 22.8% | 15.3% | 8.4% | 8.4% | 2% | 1.6% |
| Jan 2026 | 42.8% | 19.2% | 15.7% | 10.5% | 8.6% | 1.7% | 1.6% |
| Feb 2026 | 42.5% | 19.1% | 15.6% | 10.5% | 8.6% | 2.1% | 1.6% |
| Mar 2026 | 46% | 16.9% | 16.9% | 9.2% | 7.6% | 1.8% | 1.6% |
| Apr 2026 | 47.7% | 17.5% | 14.3% | 9.6% | 7.8% | 1.6% | 1.6% |
| May 2026 | 48.2% | 17.7% | 14.5% | 9.7% | 6.5% | 1.6% | 1.9% |
| Jun 2026 | 51.4% | 15.4% | 12.6% | 8.5% | 8.5% | 1.7% | 2% |
| Jul 2026 | 49% | 17.9% | 14.7% | 8% | 6.6% | 2% | 1.8% |
| Aug 2026 | 47.2% | 21.2% | 14.2% | 7.8% | 6.3% | 1.5% | 1.8% |
| Sep 2026 | 44% | 19.8% | 16.2% | 8.9% | 7.2% | 2.2% | 1.7% |
How has the Rogue Fitness and SBD comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of SBD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among lifting straps brands worldwide moved from 43.6% to 44%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, SBD’s share of searches among lifting straps brands worldwide moved from 8.8% to 7.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for lifting straps brands worldwide in September 2026?
2 changes
In September 2026, SBD gained share of searches among lifting straps brands worldwide, from 6.3% to 7.2%.
In September 2026, Rogue Fitness lost share of searches among lifting straps brands worldwide, from 47.2% to 44%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rogue Fitness’ and SBD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rogue Fitness
1 branded search term
- rogue fitness
SBD
1 branded search term
- sbd belt
Other head-to-heads among lifting straps brands
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