Brandwave

How popular isSBD in search?

In September 2026, there were an estimated 18.1K branded searches for SBD worldwide which is down 18.5% over the last 12 months. SBD holds 20% estimated Share of Search among lifting straps brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gymreapers44.7%
  2. Eleiko24.5%
  3. SBD20%
  4. RDX6%
  5. Harbinger4.8%
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Which lifting straps brands compete with SBD?

SBD against lifting straps brands worldwide, by month

Share of Search by month for Gymreapers, Eleiko, SBD, RDX, Harbinger. The figures are in the table below the chart.

View monthly share of search table
MonthGymreapersEleikoSBDRDXHarbinger
Oct 202535.6%29.1%23.9%5.8%5.6%
Nov 202546.3%25.3%20.7%4.1%3.5%
Dec 202542.9%23.5%23.5%5.7%4.5%
Jan 202641.3%27.6%22.6%4.5%4.1%
Feb 202640.8%27.3%22.3%5.4%4.2%
Mar 202645.4%24.9%20.4%5%4.4%
Apr 202641%27.5%22.5%4.5%4.5%
May 202642.5%28.4%19%4.6%5.5%
Jun 202638%25.5%25.5%5%6.1%
Jul 202644.4%24.3%19.8%5.9%5.6%
Aug 202644.9%24.6%20%4.9%5.6%
Sep 202644.7%24.5%20%6%4.8%

  1. 1.Gymreapers

    44.7%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Eleiko

    24.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.SBD

    20%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.RDX

    6%

    Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  5. 5.Harbinger

    4.8%

    Moved from 4th to 5th. 4.4K estimated branded searches, -14.2% vs prior month. Share -0.8 points.

Compare search popularity between SBD and its closest rivals

Every comparison with SBD

How has branded search demand for SBD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SBD worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, SBD’s estimated Share of Search among lifting straps brands worldwide decreased from 23.9% to 20%.
  • Across the 12 months ending September 2026, SBD’s estimated Share of Search among lifting straps brands worldwide peaked at 25.5% in June 2026 and was lowest at 19% in May 2026.

How did search popularity change for lifting straps brands worldwide in September 2026?

  1. In September 2026, RDX overtook Harbinger to rank 4th among lifting straps brands worldwide, with 6% estimated Share of Search.

  2. In September 2026, Harbinger lost estimated Share of Search among lifting straps brands worldwide, from 5.6% to 4.8%.

  3. Estimated monthly branded searches for Gymreapers worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for SBD worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Eleiko worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does SBD compete?

SBD is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lifting belts5th of 67.9%Show ranking
Lever belt brands3rd of 516.9%Show ranking
Lifting straps brands3rd of 520%Shown above
Weightlifting belt brands2nd of 432.6%Show ranking
Powerlifting belt brands1st of 354.2%Show ranking

How is SBD measured?

Brandwave collects information about searches that people make online using SBD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sbd belt

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How the Brand Demand Index is measured

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