Harbinger vs SBD:Which is more popular by branded search?
In August 2026, Harbinger had more branded searches than SBD among lifting belts worldwide. Harbinger was estimated to have 135K branded searches compared to SBD’s 18.1K, and held a 35.2% Share of Search versus SBD’s 4.7%. These are worldwide searches for English-language branded terms.
Follow Harbinger vs SBD and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Harbinger or SBD?
Compare the lifting belts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbinger, SBD. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbinger | Rogue Fitness | Gymreapers | Strength Shop | Eleiko | SBD |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 30.5% | 9.2% | 9.2% | 7.5% | 6.2% |
| Nov 2025 | 28.7% | 35.1% | 12.9% | 10.5% | 7% | 5.8% |
| Dec 2025 | 28.3% | 34.7% | 12.7% | 10.4% | 7% | 7% |
| Jan 2026 | 36.7% | 30% | 11% | 9% | 7.4% | 6% |
| Feb 2026 | 36.7% | 29.9% | 11% | 9% | 7.4% | 6% |
| Mar 2026 | 33.6% | 33.6% | 12.3% | 8.2% | 6.7% | 5.5% |
| Apr 2026 | 29.9% | 36.7% | 11% | 9% | 7.4% | 6% |
| May 2026 | 30.2% | 37.1% | 11.1% | 9.1% | 7.4% | 5% |
| Jun 2026 | 30.9% | 38% | 9.3% | 9.3% | 6.2% | 6.2% |
| Jul 2026 | 30.6% | 37.6% | 11.3% | 9.2% | 6.2% | 5% |
| Aug 2026 | 35.2% | 35.2% | 10.5% | 8.6% | 5.8% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harbinger and SBD comparison changed over the last 12 months?
3 findings
- Harbinger was ahead of SBD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harbinger’s estimated Share of Search among lifting belts worldwide moved from 37.4% to 35.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, SBD’s estimated Share of Search among lifting belts worldwide moved from 6.2% to 4.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for lifting belts worldwide in August 2026?
2 changes
In August 2026, Harbinger overtook Rogue Fitness to take the highest estimated Share of Search among lifting belts worldwide, at 35.2%.
Estimated monthly branded searches for SBD worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harbinger’s and SBD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.