Brandwave

Harbinger vs Versa Gripps:Which is more popular?

In September 2026, Versa Gripps had more branded searches than Harbinger among lifting straps brands worldwide. Versa Gripps had about 49,500 branded searches, while Harbinger had 4,360. Versa Gripps made up 19.8% of all lifting straps brand searches we track, and Harbinger accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about lifting straps brands, Harbinger appeared in three of the five answers and Versa Gripps in two. Harbinger and Versa Gripps were each mentioned first in one of the two answers that named either.

Among lifting straps brands worldwide in September 2026

Who do people search for more?

Versa Gripps, about 11 searches for every 1 for Harbinger

Versa Gripps 49.5K searchesHarbinger 4.4K searches

Who does AI mention more?

Harbinger, mentioned in 3 of 5 answers, Versa Gripps in 2

Harbinger in 3 of 5Versa Gripps in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Harbinger first in 1Versa Gripps first in 1

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Top lifting straps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harbinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Versa Gripps was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Harbinger and Versa Gripps were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymreapers1st
  2. Rogue Fitness2nd
  3. Harbinger3rd
  4. SBD4th
  5. Versa Gripps5th
  6. Eleiko–
  7. RDX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gymreapers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SBD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Versa Gripps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RDX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lifting straps brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Harbinger or Versa Gripps more popular in search?

This chart shows how often people search Google for Harbinger and Versa Gripps by name. Each line represents a brand's share of searches for all seven lifting straps brands we track, month by month, from English-language searches worldwide.

Harbinger and Versa Gripps among lifting straps brands worldwide, by month

Share of searches by month for Versa Gripps, Harbinger. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessVersa GrippsGymreapersEleikoSBDRDXHarbinger
Oct 202543.6%19.6%13.1%10.7%8.8%2.1%2.1%
Nov 202546.3%17%17%9.3%7.6%1.5%1.3%
Dec 202541.6%22.8%15.3%8.4%8.4%2%1.6%
Jan 202642.8%19.2%15.7%10.5%8.6%1.7%1.6%
Feb 202642.5%19.1%15.6%10.5%8.6%2.1%1.6%
Mar 202646%16.9%16.9%9.2%7.6%1.8%1.6%
Apr 202647.7%17.5%14.3%9.6%7.8%1.6%1.6%
May 202648.2%17.7%14.5%9.7%6.5%1.6%1.9%
Jun 202651.4%15.4%12.6%8.5%8.5%1.7%2%
Jul 202649%17.9%14.7%8%6.6%2%1.8%
Aug 202647.2%21.2%14.2%7.8%6.3%1.5%1.8%
Sep 202644%19.8%16.2%8.9%7.2%2.2%1.7%

How has the Harbinger and Versa Gripps comparison changed over the last 12 months?

3 findings

How did search popularity change for lifting straps brands worldwide in September 2026?

3 changes
  1. In September 2026, RDX overtook Harbinger to rank 6th among lifting straps brands worldwide, with 2.2% of the searches.

  2. In September 2026, Versa Gripps lost share of searches among lifting straps brands worldwide, from 21.2% to 19.8%.

  3. Estimated monthly branded searches for Harbinger worldwide fell 16.2% over 12 measured months, from 5.2K to 4.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Harbinger’s and Versa Gripps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harbinger

4 branded search terms

  • harbinger belt
  • harbinger lifting strap
  • harbinger strap
  • harbinger wrist wrap

Versa Gripps

1 branded search term

  • versa gripps

How the Brand Demand Index is measured

Other head-to-heads among lifting straps brands

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